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Fashion Business Management

Program Learning Outcomes

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Examine historical and current fashion and design influences and their relationship to designers, producers and retailers to make business, forecasting, and design decisions.
  • Identify ethical, sustainable and innovative practices in the domestic and global fashion industry to recognize business opportunities.
  • Support product development, buying and supply chain management decisions in the manufacturing, wholesale and retail sectors of the fashion industry.
  • Enhance fashion business decisions by using retail mathematics and financial management skills.
  • Analyze data to achieve business targets and create budgets.
  • Recognize organizational and interpersonal dynamics to develop leadership skills as a member of the fashion industry.
  • Evaluate textile, apparel and design characteristics in relation to consumer end-use.
  • Identify business strategies for fashion products and services through analysis of fashion and market trends.
  • Promote fashion products and services to target consumers through the use of marketing tactics.
  • Apply professional sales and customer service techniques to sell and/or promote products through all channels of distribution.
  • Construct visual communication collateral using design principles and technologies to support product and professional branding in the fashion industry.