6 Semesters (3 Years)
Credential Awarded
Ontario College Advanced Diploma

About the Program

Are you excited about fashion and have a great sense for business? Do you want to study in an engaging learning environment, partner with industry professionals and create sustainable innovative solutions?

In this program, you will gain the specialized job skills required to be a responsible future leader. As a graduate, you will be ready to pursue an extensive range of career opportunities in buying and category management, product development, fashion marketing, brand management, wholesale selling, retail operations management, social media and digital commerce.

You will also gain a solid foundation in advanced business, fashion and sustainability studies through engaging teaching practices delivered by experienced professionals. The Boutique and the FIELD (Fashion Industry Education Exchange and Leadership Development) project provide unique opportunities for you to apply knowledge gained across many courses. The FIELD project is a case competition designed by a real industry client that culminates in a networking event showcasing graduating student work. Past industry clients have included Holt Renfrew, Urban Planet, Nobis, RW&Co. and Walmart Canada.


Throughout this program you will develop the following skills:

  • forecast fashion trends for a product line
  • build winning brand concepts
  • develop innovative sustainable solutions across all aspects of fashion
  • gain confidence in using math for decision making
  • use a variety of creative software for visual communication
  • strengthen ability to work in a team
  • develop creative content for multiple digital channels


Your Career

When you graduate from this program, these are the types of career options that you can explore:

  • marketing co-ordinator
  • junior sales rep
  • assistant buyer
  • e-commerce co-ordinator
  • social media specialist
  • allocation analyst
  • retail store manager
  • entrepreneur


  • Apparel Affinity Group
  • Canadian Apparel Federation
  • Canadian Retail Educator's Association
  • Fashion Group International
  • Fashion Takes Action
  • Retail Council of Canada
  • Textile Society of Canada

Student Works and Experiences

Success Stories

Jenna Strano

“The Fashion Business Management program at Seneca helped prepare me for my current role as an Assistant Buyer at Designer Brands Canada. As an assistant buyer you work closely with your team on planning, allocating, marketing and buying decisions, and within this program the classes are small and this gives you the opportunity to work closely with your classmates as a team member. All of the instructors were friendly and encouraged you to ask questions in order to help your growth. The environment in the classes is sociable and engaging and many of my classmates have become friends.”

Jenna Strano
Assistant Buyer, Designer Brands Canada

Read more about Jenna

Justine Speedie

“One of the highlights from my studies was the third-year FIELD Project. This was one of the most exciting and challenging opportunities which allowed me to create a bottom-up marketing plan. The FIELD Project always interests companies during the interview process.”

Justine Speedie
Senior E-commerce Manager, Jenny Bird

Study Abroad Opportunity

You will have the opportunity to complete your fourth semester at a "Seneca partner" college in Aberdeen Scotland at Robert Gordon University (RGU).

The Study Abroad agreement with Seneca and RGU allows you to apply to study for one semester with no additional tuition fees. Upon completion, you will receive full credit towards the three-year Ontario College Advanced Diploma in Fashion Business Management.

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