Duration
2 Semesters (8 Months)
Credential Awarded
Ontario College Graduate Certificate

Courses

Delivery: At Seneca, courses are delivered in the following formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment.

Preferences  for course delivery will be considered on a first come, first served basis.

International students: the impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

 

Semester 1

Course Code Course Name Winter Summer Fall
CRM700 CRM - Process and Patterns I  Online  Online  Online
MKM701 Applied Marketing Research  Flexible  Flexible  Flexible
MKM704 Financial Aspects of Marketing  Hybrid  Hybrid  Hybrid
MKM706 Marketing Fundamentals  Flexible  Flexible  Flexible
MRK718 Presenting Complex Material  Hybrid  Hybrid  Hybrid

Semester 2

Course Code Course Name Winter Summer Fall
MKM803 Integrated Marketing Communications  In-person  In-person  In-person
MKM804 Interactive B2B Selling  Flexible  Flexible  Flexible
MKM805 Strategic Marketing Management  In-person  In-person  In-person
MKM915 Digital Marketing  Online  Online  Online
MKM916 Interactive Marketing  Online  Online  Online
WTP100 Work Term Preparation  Online  Online  Online
WTP100 - Work-Integrated Learning option only

Work-Integrated Learning Term

Course Code Course Name Winter Summer Fall
MKM441 Marketing Management, Work Term  Hybrid
 Online
 In-person
 Hybrid
 Online
 In-person
 Hybrid
 Online
 In-person
MKM441 - Work-Integrated Learning option only