Program Learning Outcomes
This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.
As a graduate, you will be prepared to reliably demonstrate the ability to:
- Formulate a marketing* plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan* for a product*, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products*, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/ distribution of products*, concepts, goods, and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product*, good and/ or service in a local, national or international markets.
- Conduct market research* to provide information needed to make marketing* decisions.
- Communicate marketing* information persuasively and accurately in oral, written, graphic and interactive media* formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, and consumers* and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.
Glossary of Terms
Consumer – the individuals that make up the available market.
Marketing - the act of directing needs satisfying products, goods and services from a producer to a consumer through a process of anticipating and reacting to consumer or customer needs.
Marketing Research - the design, collection, analysis, and communication of information related to the marketing function of an organization.
Product - in marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods.