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Program Learning Outcomes

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Select and use appropriate photographic equipment and techniques to capture quality images of a variety of subjects, in studio and on location.
  • Use post-production techniques to edit and finish images in formats that meet industry standards and the needs of the client.
  • Create lighting schemes using appropriate techniques, equipment and accessories to produce quality images that meet the needs of the client.
  • Employ design elements and principles to plan and create visually sound images.
  • Complete all work in a professional and ethical manner and in accordance with legal requirements applicable to the photography industry.
  • Develop strategies to maintain currency with evolving photography trends, issues, technologies and industry practices to enhance work performance and guide professional development.
  • Select and use digital asset management tools and strategies to catalogue, store, back up, retrieve and archive images and prints.
  • Use business planning and administrative skills to support and maintain a photography business.
  • Use a variety of marketing tools and strategies that effectively promote photographic products and services.
  • Develop and present a professional portfolio that illustrates one’s creative approach and image conception, capture, editing and production skills.


Design elements – The basic visual components of an image such as composition, line, shape, form, texture, pattern, colour.

Digital asset management (DAM) – A process involving the use of hardware and software tools to create a secure repository and database for digital photo files and a system that allows a user to search, retrieve, back up and  archive its content using, for example, keywords and embedded data.

Lighting scheme – The arrangement, design or modification, and use of available, natural and/or artificial light sources to create a desired visual effect.

Principles of design – The use of balance, rhythm, unity, hierarchy, scale and contrast to attract and direct the viewer’s eye to specific parts of an image.

Quality images – Photographs that display sound technical qualities, including, but not limited to, lighting, colour, appropriate focus and resolution combined with aesthetic quality that meet or exceed the needs for the final  product and its intended use.

Visually sound images – Photographs that exhibit strong compositional and design characteristics (including stylistic elements such as form, content and light) in a manner that is technically correct and visually well-organized.