Public Relations – Corporate Communications (PRC)

This eight-month graduate certificate program will immerse you in public relations and corporate communications theory and practice. You will learn to write news releases, work with the media, research and develop strategic communications programs, hone digital communications skills and work in teams. You will be mentored by highly experienced teachers and learn how to effectively pursue a career in the public relations and communications industry.

In this program, you will collaborate with exchange students from Europe. You will have access to one of the best public relations and corporate communications libraries available and develop transferable skills valuable in a rapidly changing economy. 

• Writing press releases
• Performing communications audits 
• Pitching to the media 
• Media relations 
• Building websites and blogs 
• Public speaking 
• Event planning 
  

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

• Communications co-ordinator
• Account co-ordinator 
• Social media co-ordinator   

You may be able to pursue future career options within:

• Crisis communications
• Employee relations
• Media relations
• Investor relations
• Speech writing 
• Event planning

Seneca's Corporate Communications Program is the only public relations program in Canada to be certified by the Public Relations Society of America (PRSA), the world's largest professional organization for public relations practitioners.

It is also officially recognized by the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).

The curriculum has been developed based on recommendations and standards of the PRSA and the International Public Relations Association (IPRA). IPRA, a group of senior public relations practitioners from 100 countries is based in London, England. It actively engages in research and conducts an international congress every three years, with the aim of advancing public relations practice and education on a global level. Our program is guided by the recommendations of the IPRA International Commission on Public Relations Education. The training of students for the public relations profession implies curricula and internships that equip them for the kind of future environment in which they will be working, not just that which exists today.