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2 Semesters (8 Months)
Credential Awarded
Ontario College Graduate Certificate

About the Program

This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.


Our faculty of social media experts offers a diverse background of professional experience and skill sets.

Note: Classes are scheduled Fridays from 8 a.m. to 8:45 p.m. and Saturdays from 8 a.m. to 6 p.m. 


Throughout this program you will develop the following skills:

  • Develop and implementing a comprehensive social media strategy

  • Use web data and analytics to optimize marketing processes

  • Identify and capitalizing on engagement opportunities to drive business goals 

  • Create relevant, engaging visual communications to enhance your brand’s marketing

  • Identify ways to reduce marketing costs and improve online engagement

Work Experience

Field Placement

You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.

Your Career

As a graduate of this program, you may pursue future career options, such as:

  • Brand ambassador
  • Community manager
  • Content strategist
  • Customer relations specialist
  • Digital content manager
  • Digital media manager
  • Digital marketing manager
  • Interactive marketing manager
  • Marketing co-ordinator
  • Social analytics manager
  • Social media analyst
  • Social media co-ordinator
  • Social media community manager
  • Social media content curator
  • Social media specialist
  • Social media strategist


This program is supported by the following partners:

  • Salesforce: Seneca is one of the first postsecondary institutions in North America to provide students with a competitive edge by integrating the Salesforce training into our unique Social Media program. You will learn the ins-and-outs of’s industry-leading social media marketing applications. Upon graduation, you will be eligible to write the Salesforce Marketing Cloud certification exam. 
  • Hootsuite: As a student of this program, you will also be enrolled in Hootsuite academy. Upon completion of the Hootsuite Platform Training courseware, you may graduate with a Hootsuite Platform Certification. 
  • Sysomos: Upon Graduation, you will be eligible to successfully pass a Sysomos certification exam. This is industry recognized certification and it is highly desirable to employers. 
  • American Marketing Association
  • Canadian Marketing Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance

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