This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.
Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.
Note: Classes are scheduled Fridays from 8 a.m. to 8:45 p.m. and Saturdays from 8 a.m. to 6 p.m.
Throughout this program you will develop the following skills:
Develop and implementing a comprehensive social media strategy
Use web data and analytics to optimize marketing processes
Identify and capitalizing on engagement opportunities to drive business goals
Create relevant, engaging visual communications to enhance your brand’s marketing
Identify ways to reduce marketing costs and improve online engagement
You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.
When you graduate from this program, these are the types of career options that you can explore:
This program is supported by the following partners: