Duration
2 Semesters (8 Months)
Credential Awarded
Ontario College Graduate Certificate

Courses

Delivery: At Seneca, courses are delivered in the following formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment.

Preferences  for course delivery will be considered on a first come, first served basis.

International students: the impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

 

Semester 1

Course Code Course Name Winter Summer Fall
DMM101 Digital and Social Media Strategies  Flexible  Not offered  Flexible
DMM102 Consumer Behaviour for Digital Marketing  Flexible  Not offered  Flexible
DMM103 Search Engine Strategies  Flexible  Not offered  Flexible
DMM104 Technical Skills for Digital and Social Media  Flexible  Not offered  Flexible
DMM105 Content Marketing Management  Flexible  Not offered  Flexible
DMM106 Managing Web Design and Development for Digital Marketing  Flexible  Not offered  Flexible
MKM706 Marketing Fundamentals  Flexible  Not offered  Flexible

Semester 2

Course Code Course Name Winter Summer Fall
DMM200 Content Creation - Words and Pictures  Hybrid  Hybrid  Not offered
DMM201 Content Creation - Audio and Video  Hybrid  Hybrid  Not offered
DMM202 Internet Market Research  Flexible  Flexible  Not offered
DMM203 Data and Analytics for Digital and Social Media Marketing  Flexible  Flexible  Not offered
DMM204 Influence Based Marketing  Flexible  Flexible  Not offered
DMM205 Digital and Social Media Marketing Capstone  Flexible  Flexible  Not offered
MKM704 Financial Aspects of Marketing  Hybrid  Hybrid  Not offered
WTP100 Work Term Preparation  Online  Online  Not offered
WTP100 - Work-Integrated Learning option only

Work-Integrated Learning Term

Course Code Course Name Winter Summer Fall
DMM441 Digital and Social Media Marketing, Work Term  Not offered  Online  Online
DMM441 - Work-Integrated Learning option only