This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.
Digital & Social Media Marketing
Program Learning Outcomes
As a graduate, you will be prepared to reliably demonstrate the ability to:
- Create and implement a digital and social media plan that aligns to a brand’s overall business objectives.
- Develop, curate, and post branded content on a variety of digital and social media platforms to meet stated objectives within a Digital Media Plan.
Interpret digital and social media analytics, trends, tools, and activities to determine the effectiveness of various strategies.
Develop effective communication and interpersonal strategies to foster collaboration, diversity and inclusion within digital and social media project teams.
Develop strategies to establish, moderate, foster and support online communities that drive community members to become brand ambassadors.
Evaluate audience behaviour patterns in order to generate digital and social strategies that engage towards conversion.
Develop online content that follows brand guidelines, ethical standards and Canadian legal requirements.
Evaluate current trends and emerging technologies in digital marketing to inform planning and ongoing effectiveness