Strategic Marketing and Marketing Analytics (SMM)

This eight-month graduate certificate program will enable you to develop tactical marketing strategies using marketing analytics and prepare you to compete in a rapidly evolving landscape where new opportunities present themselves daily. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. You will learn data gathering, strategic analysis and presentation of marketing data to better understand and respond to customers, competitors and refine the marketing mix of businesses. 

Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment.  The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

• Marketing Analyst

• Media Analyst

• Campaign Analyst

• Pricing Specialist

• Research and Communications Specialist

• Loyalty Analyst

• Assistant Manager  Performance Metrics

• Assistant Manager — Digital Metrics 

• Marketing Planner
  

• Brainstorming ideas

• Interpreting technical information

• Critical thinking 

• Problem solving