This eight-month graduate certificate program will enable you to develop tactical marketing strategies using marketing analytics and prepare you to compete in a rapidly evolving landscape where new opportunities present themselves daily. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. You will learn data gathering, strategic analysis and presentation of marketing data to better understand and respond to customers, competitors and refine the marketing mix of businesses.
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.
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As a graduate of this program, you may pursue future career options, such as:
Research and Communications Specialist
Assistant Manager Performance Metrics
Assistant Manager — Digital Metrics
Throughout this program you will develop the following skills:
Interpreting technical information