Info :
Access to Seneca's campuses is limited due to the COVID-19 pandemic. Ontario is currently in a shutdown to lessen the spread of the virus. Seneca's on-campus activities for winter 2021 will continue as scheduled.
Information about critical dates and program delivery for the Summer 2021 term is now available.
Strategic Marketing & Marketing Analytics (SMM)
Info :
Important: This program is no longer available.
About the Program
This program enables you to develop tactical marketing strategies using marketing analytics and prepare you to compete in a rapidly evolving landscape where new opportunities present themselves daily. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers.