Are you creative? Passionate about design? A visual storyteller who can bring a brand to life? This two-year program will prepare you to become a visual merchandiser who can expertly style a brand’s image with mannequins, merchandise, pop-up locations, window displays and store fronts. You’ll express your innovative ideas using design-based software programs, and get hands-on experience working with luxury retail partners such as Nordstrom, Saks Fifth Avenue, Holt Renfrew and Harry Rosen.
Throughout this program you will develop the following skills:
Through the mandatory field placement, you will gain 80 hours of work experience with our retail partners. Not only will you put into practice the skills developed throughout the program, but you’ll also build a professional network and improve your understanding of the industry. Field placements are varied and may include working in a retail environment, assisting as a fashion stylist during Fashion Week, making props for Toronto’s iconic Santa Claus Parade or working closely with visual designers on exciting industry projects.
When you graduate from this program, these are the types of career options that you can explore:
Each year, our Visual Merchandising Arts students participate in Redefining Design, an annual showcase and gala event for Seneca’s fashion programs. Students create “art of display” exhibits that are judged by a panel of industry professionals.
Catch a glimpse of some eye-catching display windows for fashion, home décor, the holidays and more, as styled by our Visual Merchandising Arts students.
After graduating from Seneca’s Visual Merchandising Arts (VMA) program and achieving career success in the field, Luciana continues to remain connected to her studies. In addition to working as a Visual Merchandiser for Holt Renfrew, she also serves on the VMA Program Advisory Committee at Seneca to ensure the curriculum continues to prepare students for a rapidly evolving industry.
Visual Merchandising Arts