Campus
Duration
9 Weeks (22.5 hours)
Credential Awarded
Microcredential

About the Program

Some of the biggest issues in the news today draw journalists into complex questions about race, religion and ethnicity. To get the story, journalists may have to seek and draw out diverse perspectives, navigate stereotypes, establish trust and ask difficult questions about religious, cultural and historical traditions. This puts a special responsibility on journalists and media organizations.

This microcredential helps you develop equity and inclusion-informed skills to incorporate into your reporting processes, leading to more inclusive journalism practices. You will develop a set of skills to support fair and accurate reporting of a wide range of groups and individuals, particularly audiences who have been historically, and continue to be, misrepresented or underrepresented in Canadian media.

New Canadian Media logo

This microcredential has been developed in collaboration with New Canadian Media.

Program Highlights

In this microcredential you will flow through a series of interactive modules that will develop and strengthen your fair and accurate reporting and writing techniques within the Canadian journalism industry. These techniques include:
  • using inclusive language to report on issues related to race, religion, ability, ethnicity, nationality, gender and sexuality, and the intersection of these identities
  • editing for bias to promote fair representation and reporting in Canada
  • analyzing the historical and present role of journalists in addressing systemic racism
  • acknowledging the impact of colonialism in Canada on the reporting of Black, Indigenous, and People of Colour (BIPOC), historically and presently
  • pitching stories that incorporate anti-racist, trauma-informed and decolonized journalistic practices

Your Career

This microcredential is intended for working journalists in Canada who want to upskill and reskill their reporting strategies using an Equity, Diversity and Inclusion (EDI) lens. Upon completion of the microcredential, you will have created a portfolio that demonstrates the use of EDI-informed techniques grounded in the legal and ethical frameworks, standards and principles of journalism in Canada.

What is a microcredential?

A microcredential is a short course designed to help you upskill, reskill and boost new skills development. Seneca’s career- and profession-based microcredentials provide focused learning that add value to your existing education and enhance your employability. You will learn in-demand skills and knowledge and benefit from flexible options including different delivery modes, durations and start times.

Badge

Inclusive Journalism – Fair Representation in Media

This microcredential is issued in the form of a digital badge. Data embedded in the badge identifies the institution that issued it, along with the competencies, evidence and criteria that was required to earn it. Earners can display their badges on social media sites, electronic portfolios and resumés.

Benefits

In-demand skills

Cultivate inclusive reporting skills that are increasingly in-demand by media organizations.

Relevant

Develop techniques applicable for both traditional media platforms and social media channels.

Online learning

Complete this online course through a mix of independent learning and live virtual sessions.

Industry endorsed

Developed in collaboration with media industry partners to ensure relevance and accuracy of content.