School of Media

Chris McCracken

Chris McCracken

Chair, School of Media and School of Marketing

Chris holds the distinction of being the Toronto Raptors’ first-ever Executive Producer and Director of Broadcasting, a role that paved the way for an exciting career in media production and marketing, and garnered nominations for Raptors’ television specials. Chris also worked for several years at CTV as an on-air producer and as a marketing manager/director, working on big events like the Olympics and Grey Cup. He went on to be the Canadian Football League’s VP of Media Assets before finding a home in academics as a media and business professor and program co-ordinator. In addition to his Chair roles, Chris is a member of Seneca’s committees for Educational Technology and Academic Integrity.