Hang Tough is an initiative to bring together teams of scientists, clinicians and patients at the University Health Network (UHN) to develop a new model of care for patients with various cardiovascular diseases. Through Hang Tough, the goal is to raise $1.4 million to support the research and treatment options for patients with various cardiovascular diseases.
Len Crispino, the founder of Hang Tough with his own story to tell, approached Seneca 360 for help to create a social media strategy to raise money and awareness in online communities and encourage individuals with their own experiences to speak out.
Professor Reza Alavie from the School of Marketing led Brand Management graduate Srilata Sridhar and Creative Advertising graduates Madeleine Heaven and Camille Proulx in developing the social media strategy and creating original graphics for posts. The launch of this campaign across a variety of social media will help bring communities with similar struggles together and recognize the growth our health-care system has so much more potential for.