Seneca 360

Ontario Chamber of Commerce

Virtual Event Production

The Ontario Chamber of Commerce (OCC) is a network of 60,000 members that strive to build prosperity for businesses across Ontario by supporting and encouraging workforce development and inclusive economic growth. Working together with approximately 135 member chambers of commerce and boards of trade, OCC is known as the indispensable partner of business, committed to grow the competitive business climates across all industries.

The COVID-19 pandemic has presented unprecedented challenges not only for businesses, but also for workers in public health, safety and other front-line jobs. With these challenges in mind, OCC approached Seneca 360 about transforming their annual Ontario Business Achievement Awards into a virtual event that would highlight the importance of essential workers and their added responsibilities throughout the pandemic.

Tim Abbott, a professor at the School of Media, oversaw the work of two graduates from the Event & Media Production diploma program at Seneca. Amrit Brar took on responsibilities involving video editing and producing, while Adil Bedra provided technical support for remote filming and virtual event hosting. Eight episodes were produced, each putting a different spotlight on the efforts that our communities are making in these difficult times. The episodes were picked up by and aired on TLN at the end of 2020, receiving more than 200,000 views.

“Due to COVID-19 the Ontario Chamber of Commerce had to pivot its signature in-person awards gala, the Ontario Business Achievement Awards (OBAAs) to a virtual format. With the expertise and support of Seneca 360 we were able to reinvent this event as a virtual awards show. Seneca 360 assisted us with recording, editing, planning and all the tech expertise we needed to make this project a reality. With Seneca’s help we were also able to format our videos to air the OBAAs for the first-time ever on television on TLN TV.”

-Ariel Benjamin, Specialist, Public Affairs, Ontario Chamber of Commerce


"I had an incredible time working with Seneca 360 on the OCC project. I was able to apply my skills and come out with an amazing series that got approved for television. Without Seneca 360 I would not have had these opportunities to showcase my work."

-Amrit Brar, Seneca 360 student

Ontario Chamber of Commerce