Seneca 360

Seneca 360

Business Plan, Marketing Initiatives

Seneca 360’s development was incubated in the 2015/2016 Non-Profit & Social Sector Management graduate certificate program's capstone project, led by Prof. Jane Haddad. Since then, it has now grown into its own organization within Seneca. Students from the Human Resources Management and Marketing Management graduate certificate programs then took this strong foundation and developed it further.

Zoe, Jessica, Sebastian, Sam and Paige created a comprehensive business plan for Seneca 360.  Juliana and Sarah took this business plan and developed the systems and marketing initiatives to create a more formal process for recruiting students/beneficiaries and promoting 360’s ongoing successes.