YouthSpeak Performance Charity is a not-for-profit organization dedicated to addressing the significance of mental health in youth compassionately and mindfully. Founded by Una Wright, YouthSpeak runs workshops and programs targeting primarily the youth in Canada, while providing support for parents that can benefit from their information sessions.
YouthSpeak came to Seneca 360 to explore the possibility of implementing a stronger social media strategy across their existing platforms. With the guidance of Professor Reza Alavie from the School of Marketing, Seneca graduates Srilata Sridhar and Madeleine Heaven, from the Brand Management program and Creative Advertising program respectively, devised a new strategy targeted at youth with a focus on visual consistency that would help drive traffic to YouthSpeak’s website, as well as increase the following on their social media platforms.