Seneca 360

YouthSpeak Performance Charity

Social Media Strategy

YouthSpeak Performance Charity is a not-for-profit organization dedicated to addressing the significance of mental health in youth compassionately and mindfully. Founded by Una Wright, YouthSpeak runs workshops and programs targeting primarily the youth in Canada, while providing support for parents that can benefit from their information sessions.

YouthSpeak came to Seneca 360 to explore the possibility of implementing a stronger social media strategy across their existing platforms. With the guidance of Professor Reza Alavie from the School of Marketing, Seneca graduates Srilata Sridhar and Madeleine Heaven, from the Brand Management program and Creative Advertising program respectively, devised a new strategy targeted at youth with a focus on visual consistency that would help drive traffic to YouthSpeak’s website, as well as increase the following on their social media platforms.

“To the Seneca 360 team, we want to give you a huge thank you for your work with us these past eight weeks developing a social media strategy. Our goal was to expand our reach and realign our brand and, with your guidance and the creation of some wonderful posts, we achieved our goal! This was an amazing learning experience for our whole team and you were all so great to work with — knowledgeable, skilled and awesome team players. You took our brand and mission seriously and really worked with what was important to us. We now we feel so much more confidence moving forward and continuing all that momentum that you created for us. Thank you again!”

-Una Wright, Founder & Executive Director, YouthSpeak Performance Charity


“Seneca 360 LIVE allowed me to gain confidence working with clients for the first time. Under the guidance and mentorship of professors, it is enlightening to see how this initiative is meant to help open the door for graduating students all while giving back to our community.”

-Madeleine Heaven, Seneca 360 student

YouthSpeak Performance Charity