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Broadcasting grad wins medals at Oscars of advertising world

A Seneca Broadcasting - Television graduate who produced a documentary about a Volkswagen Beetle that was driven around the world three times and is still on the road has won big at the Cannes Lions Festival.

At the advertising industry’s biggest awards show of the year, Tom Evelyn won a silver medal for branded content and entertainment and a bronze medal in the film category.

Tom, who is a partner and executive producer at Untitled Films in Toronto, served as a producer on VW Beetle Once More: The Story of VIN 903847. The 30-minute documentary was directed by Oscar-nominee Hubert Davis and aired on Bravo and Discovery Channel. It chronicles the “life” of a 1955 Beetle, owned by a man named Wolfgang Paul Loofs, who transported the Beetle around the world to visit his brother who was an archeologist.

Tom graduated from the Broadcasting - Television program in 2006. Since then, he has worked on projects for some of the best known brands in the world including Budweiser, Nissan, Pfizer, Aspirin and Westjet.

Winners of Cannes Lions medals, often considered “the Oscars of advertising,” are selected by a jury of industry experts. Categories range from branded content and entertainment to radio, PR, and film. Each category names a grand prix winner, the top prize, followed by gold, silver and bronze winners.