SCM950 - International Business and Marketing
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| Last revision date | 2017-01-30 00:19:03.918 |
| Last review date | 2017-04-03 00:15:26.543 |
Subject Title
International Business and Marketing
Subject Description
This subject introduces the major aspects of international business in today's dynamic global economy. International marketing is emphasized. Applications of theories are embedded in discussions and case studies on how corporate practices are adapting to the ever-changing marketplace.
Credit Status
This course is a compulsory subject for The Global Logistics and Supply Chain Management Post-Diploma Program.
Learning Outcomes
Upon successful completion of this subject the student will be able to:
1. Discuss the major factors to the success in international business.
2. Describe the key challenges in international business environments.
3. Compare the differences and similarities of doing business with various regions and levels of market development.
4. Discuss the main issues in product adaptation in the world marketplace.
5. Discuss marketing communications strategies used in ternational business.
6. Compare international marketing strategies in the development of goods and services.
7. Recognize the importance of interdependence of sales and marketing and the supply chain.
8. Recognize the role of sales and marketing from the perspective of a logistics service provider.
Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).
Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.
Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.
Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.
Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.
Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.
By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.
Prerequisite(s)
None
Topic Outline
Mode of Instruction
There are 3 hours of instruction per week, with a blend of lectures, guest speakers, class discussions, analysis of case study, videos and group work.
Prescribed Texts
Keegan, Warren J. Global Marketing Management. 8th Edition. Prentice Hall, 2013. ISBN-10: 0136157394. ISBN-13: 9780136157397.
References:
The Step-by-step Guide to Exporting
The Road Map to Exporting
Guide to Research and Citation MLA Style, Latest Version, Seneca College.
Reference Material
None
Required Supplies
None
Student Progression and Promotion Policy
http://www.senecapolytechnic.ca/about/policies/student-progression-and-promotion-policy.html
Grading Policyhttp://www.senecapolytechnic.ca/about/policies/grading-policy.html
| A+ | 90% to 100% |
| A | 80% to 89% |
| B+ | 75% to 79% |
| B | 70% to 74% |
| C+ | 65% to 69% |
| C | 60% to 64% |
| D+ | 55% to 59% |
| D | 50% to 54% |
| F | 0% to 49% (Not a Pass) |
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| EXC | Excellent |
| SAT | Satisfactory |
| UNSAT | Unsatisfactory |
For further information, see a copy of the Academic Policy, available online (http://www.senecapolytechnic.ca/about/policies/academics-and-student-services.html) or at Seneca's Registrar's Offices.(https://www.senecapolytechnic.ca/registrar.html).
Modes of Evaluation
Group:
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40% 10% |
Individual:
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10% 20% 20% |
| Total | 100% |
Missed Tests/Presentations:
Students who miss scheduled tests or presentations will receive a grade of zero. If there are valid reasons for missing the test or presentation, the student MUST:
a) contact the professor or student advisor prior to the start time of the test, and
b) next class, present the professor with a signed, word-processed memo indicating why the test or presentation was missed.
At the professor's discretion, the value of the test may be added to a subsequent test or final exam, or a make-up test or new date for presentation may be granted.
Late Assignments:
Late assignments will result in a penalty of 10% per day. Assignments will not be accepted after 5 consecutive days. If there are valid reasons for the late assignment, the students MUST:
a) contact the professor no later than the date the assignment is due to indicate assignment will be late, and
b) present the professor with a signed, word-processed memo indicating why the assignment was late. If the reasons are deemed to be valid, there will be no penalty.
Detailed Topic Outline
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ASSIGNMENTS |
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Course Introduction Tax Havens 1/3 |
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- | Tax Havens 2/3 | Team Project (Introduction): 15% due week 8 |
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1 | Tax Havens 3/3 | Individual Project (Introduction) 15% due week 11 |
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Intro to Marketing Plan International Marketing Selection and Entry - Video - Understanding Entry Modes into the Chinese Marketing |
Test #1 - Tax Havens - 5% |
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Appreciating the International Economic and Financial Environment - Video - Understanding the Foreign Direct investment on S.A. |
Test #2 - Marketing Plan - 5% |
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Catering for the Cultural Environment of International Business - Video - Impact of Culture on Business - Spotlight on Latin America |
Test #3 (Ch. 1 & 7) - 5% |
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Avoiding the Pitfalls of the International Political and Legal Environment - Video - The World Lenders - The World Bank and The IMF |
Test #4 (Ch. 2 & 3) - 5% |
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11 | International Pricing for Profit | Test #5 (Ch. 4 & 11) - 5% |
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8 | Modifying Products for International Markets | Team Project Presentation - 15% |
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Promotion in International Marketing - Video - Revving up Promotion: BMW Motorcycles |
Test #6 (Ch. 8 & 10) - 5% Team Project Presentation ...... |
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12 | Effective International Distribution | Individual Project Presentation - 15% |
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Gaining International Competitive Advantage - Video - The new introduction of Volkswagen Beetle |
Test #7 (Ch. 12 & 14) - 5% Individual Project Presentation ...... |
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- | Individual Project Presentations - worth 15% of the final mark | Class Participation/Contribution - 5% |
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- | EXAM WEEK | Final Exam - 30% |