EAC594 - Business Communication for the Digital Workplace

Outline info
Last revision date Mar 29, 2021 10:39:20 AM
Last review date Mar 29, 2021 10:40:11 AM

Subject Title
Business Communication for the Digital Workplace

Subject Description
With businesses thriving on good customer relationships, effective business communication is the cornerstone of company success. This course will help you learn the principles, practices, and tools for communicating effectively in the workplace using cases and/or projects. From learning about audience, context, formats, tone, and media to applying your skills in writing correspondence, reports, and presentations, this course will guide you in developing professional interpersonal, collaborative, and web-based knowledge and practices.

Credit Status
A credit course in all two - and three - year business programs. (Prerequisite for EAC694).

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Analyze audience, context, and purpose to choose the most effective message structure, format, content, language, tone, and medium for the situation

2. Format business documents using electronic tools and page design conforming to AODA requirements
3. Compose correspondence and reports using concise, polite, you-focused, positive, coherent, as well as plain, grammatically and mechanically sound language

4. Write business reports, adapting the content and structure to suit a variety of purposes

5. Incorporate research material into business documents using ethical documentation and citation practices
6. Collaborate to manage and complete project requirements, deadlines, and tasks
7. Create visual aids using digital tools
8. Apply principles of effective presentations when delivering information orally
9. Use digital and mobile applications to plan, create, and communicate information

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

COM101/111 or equivalent

Topic Outline

Students will develop competence in the following areas:

1. Communication basics

  • Workplace communication
  • Audience, context, purpose analysis
  • Media considerations and selection
    • E.g., Determining when using a chat tool is appropriate in business
  • Organization of content: direct and indirect methods
  • Business language, style, tone; plain language
  • Compressed style
  • Editing for grammatical, mechanical, and punctuation accuracy
2. Writing in electronic environments
  • Good email practices (etiquette and privacy)
  • Page design and AODA requirements
    • Headings, listing, chunking
  • Visual aids: infographics and/or visual storytelling
3. Formats
  • Emails, memos, and letters
  • Formal reports
  • Short reports, composed using MSWord and email software
  • Slidedocs (documents created using slide decks)
4. Routine correspondence
  • Tone: positive, negative, persuasive
  • Emails: informal and formal
  • Types: Information, requests, acceptance, refusals, invitations, and/or directives
  • Compressed messages
5. Business reports
  • Research and documentation of information (reviewed)
  • Sharing of research using digital tools
  • Outlining
  • Report formats: formal and/or informal
  • Report types: informative, proposals, instructions, audit, progress/completion, and/or recommendation
  • Short email reports
  • Slidedocs (documents created using slide decks)
6. Collaboration
  • Intercultural factors
  • Interpersonal skills (and negotiation)
  • Meeting management
  • Project management: time, tasks, communication
  • Online agendas
  • Mobile collaboration tools such as Doodle, WhatsApp, Moxtra, Google Docs, Facebook, etc.
7. Employment communication
  • Cover letters and resumes
  • LinkedIn and/or other professional learning networks
  • Personal branding
  • Social mentoring
  • Interviewing
8. Oral presentation skills
  • Individual and/or group presentation skills
  • Effective presentation slide creation
  • Formal/informal presentation skill

Mode of Instruction
Your professor will use a variety of appropriate teaching modes and techniques, such as the following:  lecture, question and answer, tutorials, classroom discussion, group work, individual and/or group presentation, computer-aided instruction, consultation, etc.
If you are registered in the online version of this course, your professor will use a variety of appropriate online teaching modes and techniques, such as discussion boards, blogs, wikis, videos, and podcasts. 

Prescribed Texts
See professor's addendum for prescribed texts

Reference Material
APA Citation Guide, Seneca Libraries https://seneca.libguides.com/apa  (English & Lit Classes only)
See Professor’s Addendum

Required Supplies
Please see your professor's addendum for required supplies.

Student Progression and Promotion Policy

To obtain a credit in this subject, a student must achieve 50% or better on the overall course.


Grading Policyhttp://www.senecacollege.ca/about/policies/grading-policy.html

A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/about/policies/academics-and-student-services.html) or at Seneca's Registrar's Offices. (https://www.senecacollege.ca/registrar.html)

Modes of Evaluation

Modes of Evaluation
Refer to your professor’s addendum for detailed evaluation breakdown.

75%     Term Work
25%     Final Assessment
Evaluation is based on correct language usage, organization and mastery of the subject at a post secondary level.  Students are expected to learn professional standards of performance in the subject areas; therefore tests and assignments will be graded on that basis.  In recognition of the significance of exceptional communication skills in the workplace, marks are deducted for language errors on all tests and exams. 

Approved by: Irene Kanurkas