Floral Design

Program Description

Designed in co–operation with the floral industry, this program provides you with the knowledge, skills, and professional expertise required for a successful career as a Retail Florist and Designer.

You’ll benefit from the integration of theory and practice in the floral laboratory, and you'll gain on–the–job experience in related field work.

Admission Requirements

Program Eligibility:

• Ontario Secondary School Diploma with a majority of senior credits at the College Preparation (C), University Preparation (U) or University/College Preparation (M) level or Mature Student Status (age 19 or older)
• Grade 12 English: ENG4(C) or ENG4(U)

Applicant Selection:

• In the event of oversubscription, a skills test and questionnaire may be completed by all applicants, normally during a College orientation session. The results of the test, in combination with academic achievement (i.e. grades in pre–requisite subjects or their equivalents), will provide the basis upon which selection of applicants is determined.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well–organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills. Seminars, workshops and tutoring are available at Seneca's Learning Centres.

Fees

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Your Career

Prepare for your career as a Retail Florist or Floral Designer. Our two–semester Floral Design certificate program equips you with the practical skills and business knowledge to succeed as a floral designer, sales consultant/advisor, and management trainee, in retail flower shops, department stores, garden centres, interior landscape businesses, wire service organizations, wholesale and distribution outlets, gift shops, and floral event companies.

Program Objectives

As a student of FDN, you’ll learn to:

1. Communicate effectively with customers, supervisors, peers, and suppliers;
2. Demonstrate the ability to make suitable bouquets and floral arrangements for any occasion, in keeping with the customer’s request and established tradition, using available materials within cost constraints;
3. Offer appropriate information on the care and handling of various flowers and foliages, indoor plants, and other items available for sale at an employer’s establishment;
4. Acquire knowledge of most front–office duties associated with an employer’s establishment such as correct handling of wire service orders, correct selling techniques, handling of charge card orders, and operation of a cash register;
5. Apply and understand public relations, advertising, and merchandising techniques.

Affiliations and Associations

• AIFD – American Institute of Floral Designers
• CAFA – Canadian Academy of Floral Arts
• WFC – World Flower Council

Wire Services:

• FTD (Florists’ Transworld Delivery)
• TELEFLORA CANADA

Field Work

Throughout your studies, and in addition to the daily floral design practicum, you'll gain on–the–job experience by working in related industry for approximately 200 hours.

Curriculum

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