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Seneca students team up with police to protect seniors against fraud

Toronto, February 28, 2013 – Seneca Graphic Design students have created this year’s official Fraud Prevention Month campaign for the Toronto Police Service.

The unique campaign was unveiled today at the 2013 Fraud Prevention Month launch at Toronto Police headquarters. March is internationally recognized as Fraud Prevention Month. The campaign entitled, “Fraud, Know It, Before It Knows You!” was created in partnership with the Toronto Police Service Financial Crimes Unit and Divisional Policing Support Unit.

As part of the Design for Social Change course, Seneca students created posters and other marketing materials to educate senior citizens, their loved ones and caregivers, so they can avoid becoming victims of fraud.

“Giving students hands-on learning during their education is a major focus here at Seneca,” said David Agnew, Seneca College President. “We are proud of the fantastic campaign our students created for the Toronto Police Service, helping to prevent seniors from falling victim to fraud, while gaining valuable career-related experience.”

The course, taught by Professor Paul Shecter, is part of the three-year Graphic Design advanced diploma program. The class is unique to Canada and most of North America and focuses on creating non-commercial graphic design work. Students offer their design skills to community groups for social awareness campaigns. Over the years, students have lent their design talents to campaigns raising awareness about elder abuse, the dangers of guns and gangs and domestic violence.

“These students tackled the issue by interviewing seniors and designing a campaign that would speak to this audience,” said Professor Paul Shecter. “The students demonstrated to themselves that they can use their creative talents to make a difference in the community.”

“We know first-hand the devastation felt by our elderly community when they are victims of fraud. Thanks to the creative skills of these students, we are able to expand our ability to educate the public and prevent these types of crimes from occurring in the first place,” said Staff Inspector Bryce Evans, Unit Commander of the Toronto Police Service’s Financial Crimes Unit.

With campuses across the Greater Toronto Area, Seneca offers degrees, diplomas and certificates renowned for their quality and respected by employers. Combining the highest academic standards with practical, hands-on learning, expert teaching faculty and the latest technology ensures Seneca graduates are career-ready.

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For more information:

Seneca College Media Relations
Kayla Lewis

Toronto Police Service
Corporate Communications