SuccessBeyond

Renitta Peters-Morris

Seneca Program

Marketing

Degree Program and Institution 

Bachelor of Business Administration – Marketing – Advertising and Promotions — Davenport University

Master’s Program and Institution

Why did you choose to study at Seneca? What program did you enter?

I chose to study at Seneca because of the reviews I read and the programs it offered at the time. I wanted an environment that was friendly and welcoming to international students. At Seneca, I studied Marketing. 

How would you describe your experience at Seneca? 

My experience at Seneca was great. I had the best classmates and teachers. I was also very involved in student life at Seneca.

I volunteered with the International Student Centre, Student Services Department and Seneca’s SMILE peer-mentoring program where I was a lead mentor.

I worked part time at the Student Federation Office as a receptionist where I worked closely with the Seneca Student Federation Council. I also worked part time with the Athletics Department as a marketing assistant.

What influenced your decision to continue your education after completing your undergraduate degree?

The decision to continue after my degree was not difficult because that was my intention from the beginning. My end goal was to complete a master’s degree in a field that I am comfortable in, and my expertise can be utilized significantly. 

What influenced you to pursue the field of marketing?

I pursued the field of marketing because I was in love with the idea of promotion, along with telling people about the benefits of products and services. I wanted the opportunity to develop my communication skills and comfort level in making presentations.

How did your Seneca program prepare you for your degree program? 

My Seneca program gave me a solid foundation in the business field. I was enrolled in various introductory courses pertaining to accounting, economics and business. The exposure to these subjects gave me the knowledge I needed to advance to the next level. It was very easy to transition to a bachelor’s degree program and later on to a master’s program. 

What are you up to now? 

Presently, I am entering the final year of my doctoral degree in education at the University of the West Indies. I am also employed as a Public Servant within the Public Service in Saint Vincent and the Grenadines.

Furthermore, I have a mentoring program where I mentor young ladies, and I am also a registered Seneca Recruitment agent for various Caribbean islands. Lastly, I have a registered business where I offer management, marketing and event services. 

From experience, do you think there is value in having a diploma, degree and masters? 

There is definitely value to having a diploma and bachelor’s and master’s degrees. Each serves as a building block for the next and helps to expand your career opportunities. A diploma provides you with the foundational skills and education you need for your field. A bachelor’s degree enhances your theoretical understanding of your area of study and provides opportunites for research. A master’s degree allows you to develop greater expertise in a specific area at a postgraduate level.

Any words of advice to students who are currently in the program you graduated out of at Seneca? And considering pursing further education?

I encourage students who are studying marketing to join student clubs and organizations; these will help them build their self-confidence and public speaking skills. Furthermore, if they intend to pursue further higher education, ensure they choose their areas of specialization carefully because the foundational knowledge at the diploma level will be important in the pursuit of further credentials.

What are your plans for the future — short term and long term?

I intend to expand my business and mentoring program. I also want to work more closely with youth, so I foresee a future functioning at the highest level in education administration.

What advice would you give students who may be reluctant about furthering their education? 

I would encourage students who are reluctant about furthering their education to rethink their decisions. I also advise these students to plan wisely and ensure that the program of study is a field they are passionate about because if they are not, it will seem like hard work. Lastly, avoid procrastination as much as possible.