School of Marketing

Duncan Reith

Duncan Reith

Product and Service Innovation, Go-to-Market Strategies, Business-to-Business Salesforce Efficiency

Duncan Reith is a Professor in Seneca Polytechnic’s School of Marketing, specializing in marketing management and brand-management. His career in merchandising, marketing and brand management spans more than 30 years including CMO for A&P Canada and Sobey’s and SVP, Merchandising for Canadian Tire Retail. He also holds a B. Comm from the University of Toronto and an MBA from The Rotman School of Management.

With a knack for merchandising and business strategy, promotional planning and pricing and stakeholder engagement, Mr. Reith has played an active role within the retail industry, contributing to various organizing committees and fundraisers. Alongside teaching at Seneca Polytechnic, Mr. Reith is also currently a senior consultant with Avanzare Inc., a boutique consulting company which supports consumer-packaged goods companies.