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Seneca students team up to promote Lake Simcoe

A group of Seneca students did their part this summer to encourage Ontarians to visit Lake Simcoe.

Interactive Media Design students Jason Pearson, Robert Ross, Tej Partap Singh Kahlon, Chalini Kulandaivelu and Dina Waluyo worked with the Lake Simcoe Splash Festival — an annual event that promotes water awareness and conservation in and around the Lake. The Festival culminates in a one-day Beach Bash at De la Salle Park at Jackson’s Point.

Under the guidance of their professor, Sumit Bhatia, the students created the entire microsite for the new rain garden that was unveiled during the Festival. This included design, development as well as video production.

The students shot over four days and created five videos, highlighting the creation of the rain garden in De la Salle Park.

During the festival, interactive signage was set-up around the garden, featuring QR codes and mobile links that directed guests to the students’ work.

Sumit is now in talks with the Splash Festival to collaborate next on an interactive walking trail around the perimeter of Lake Simcoe that allows for education and awareness of the fragile ecology around the lake.