Esports Media Landscape


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EMK150 - Esports Media Landscape

Traditional businesses in media and entertainment are realizing that esports offers a way to reach a demographic that's been increasingly beyond their grasp, raising the stakes for both digital and traditional media companies looking to get involved either in front of or behind the screens. Students will develop a firm understanding of the opportunities and challenges of the interactive and immersive media experience side of esports - where viewers can be fans, athletes and broadcasters, and esports media platforms which can also be storefronts that might offer co-branded content, digital accessories, and access to secondary experiences and stories. Students will also focus on how current media and sports companies are expanding from traditional media plays to diversify and embrace the growing esports industry.

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