Learn more about the academic programs we are delivering in Summer 2024. If you have any questions about part-time studies, please contact us.
Prerequisites:
Admission into the Government Relations Program.
This course gives students an overview of the role media plays in the Government Relations (GR) landscape. GR and communications/PR often work side by side. Understanding what media relations is, how to work with media, who the key media are in politics and public affairs is crucial to the role you will play in conveying your message to your audience. In media relations, the goal is to obtain the desired coverage at a reasonable cost in time, money, and effort.