Digital Applications for Business


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IBS601 - Digital Applications for Business

This course will help you expand your knowledge base and skills in digital applications by applying business concepts to traditional and electronic models. Utilizing a variety of Internet, social media and cloud-based applications, students will create platforms for sharing, collaborating, networking and creating business events, meetings and presentation. A simulated and case-based approach will illustrate real world examples of international business sales and marketing development, customer relationship management (CRM) and the methods used to monitor/measure metrics and gain insight from analytics.

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