Export Marketing


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SIB650 - Export Marketing


COM470, INB345, INB355, INB365, MRK106

This course investigates the criteria and strategies, in a Canadian context, necessary to export products and services overseas. Exporting is a first step entry strategy within the broader framework of international marketing; consequently this course will allow students to explore the processes / systems and develop the skills required for planning the exportation and promotion of products internationally. Students will be expected to develop the skills required to provide comprehensive background knowledge, conceptual understanding and tools and strategies to help companies make informed export marketing decisions and to set companies' products or services apart from the competition.

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