Web Optimization


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WOA104 - Web Optimization


WOA100. Some HTML knowledge would be an assest.

In this course students learn about ongoing website, email, and marketing optimization through A/B testing and usability surveys; implementation of SEO best practices and tactical methods to improve search engine rankings, website submission to search engines, how to write effective articles & press releases, and the use of Google Analytics and other competitive tools to understand keyword performance and to make data-driven optimization decisions.

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