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  • Business Administration - Marketing

    Business Administration - Marketing

(Optional Co-op)

Program Code:BAM
Campus:Newnham, Markham
Duration:6 Semesters (3 Years)
Start Dates:Summer, Fall, Winter,
Start dates are subject to change. Newnham: Fall intake only.
Credential Awarded:Ontario College Advanced Diploma

Program Description

Become a marketing leader. Learn how to integrate business and marketing fundamentals with advanced applications of technical, analytical, problem-solving, critical thinking and leadership skills. These skills are developed through the use of innovative and applied delivery techniques such as problem-based learning, real–life projects and case study analysis.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
    • Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics: (U) or (M)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s) or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).

Note:

  • Although not required for admission, keyboarding skills and/or any computer graphic skills are recommended for your success in the program.

Fees

Loading Tuition Costs

Your Career

The Business Administration – Marketing program prepares you to take a leadership role in marketing – whether you decide to enter the field directly or to continue your studies in a degree program first. Successful companies are driven by effective marketing strategies, and in this highly-specialized program you will develop the skills to plan and execute those strategies. This three-year advanced diploma will prepare you for careers such as: marketing manager, marketing co-ordinator, account manager, product manager, brand manager, digital marketing manager, interactive marketing manager, market researcher, event and trade show marketer, sports marketer, sales account manager, retail sales manager, digital and traditional media buying and planning, media sales manager, small business owner, search engine account marketing manager and web content manager.

Co-operative Education Option

During the third semester, you’ll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term between academic semesters. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.

Co–op marketing related positions may be in sales, retail, event and trade shows, promotional activities, call centres and customer service, among others.

Co-op Model - Fall Start
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Vacation
Year 2 Semester 3 Semester 4 Work-Term
Year 3 Semester 5 Semester 6  

Co-op Model - January Start
  Winter Summer Fall
Year 1 Semester 1 Semester 2 Semester 3
Year 2 Semester 4 Work-Term Semester 5
Year 3 Semester 6    

Affiliations/Associations

  • American Marketing Association
  • Canadian Marketing Association
  • Canadian Professional Sales Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance
  • Ontario Colleges Marketing Association

As a student of this program, you will be required to purchase a membership in the Marketing Association of Seneca College (MASC), a collegiate chapter of the AMA. This measure is vital to the program curriculum and contributes to your professional experience.

Transfer Pathways

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Toronto

University/CollegeDegrees Available
Ryerson University• Bachelor of Commerce, Business Management – Direct Entry
• Bachelor of Commerce, Business Technology Management – Degree Completion
Seneca College• Bachelor of Commerce, Human Resources Strategy and Technology
• Bachelor of Commerce, Business Management
• Bachelor of Commerce, International Business Management
• Bachelor of Commerce, International Accounting and Finance
• Bachelor of Commerce, Financial Services Management
Tyndale University College• Bachelor of Arts (Business Administration, Business Administration – International Development or Business Administration – Co-op)
York University• Bachelor of Administrative Studies (BAS)

Ontario

University/CollegeDegrees Available
Algoma University• Bachelor of Business Administration
• Bachelor of Business Administration (Brampton)
Carleton University• Any Relevant Major
Lakehead University• Bachelor of Administration (3 year) or Honours Bachelor of Commerce (4 year)
Laurentian University• Honours Bachelor of Commerce
Nipissing University• Bachelor of Business Administration, Bachelor of Commerce
University of Ontario Institute of Technology• Bachelor of Commerce (BCom) (Honours) – Direct Entry
University of Ottawa• Bachelor of Commerce
Wilfrid Laurier University - Brantford Campus• Honours Bachelor of Arts
• Honours Bachelor of Business Technology Management
University of Windsor• Bachelor of Commerce – Honours Business Administration

Canada

University/CollegeDegrees Available
Royal Roads University• Bachelor of Commerce in Entrepreneurial Management or Bachelor of Business Administration in Sustainability and International Business

U.S.

University/CollegeDegrees Available
University at Buffalo• Bachelor of Science in Business Administration
D'Youville College• BSc - Accounting or Management
Davenport University• BBA - Management, Marketing, BBA/MBA - Strategic Management
Northwood University• Bachelor of Business Administration (BBA), with majors in Marketing, Management or Accounting
Robert Morris University• Bachelor of Arts or Bachelor of Science (BSBA)

International

University/CollegeDegrees Available
Birmingham City University• BA (Hons) Business and Marketing
• BA (Hons) International Marketing (Top-up)
Griffith University• Bachelor of Business

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

Our curriculum may change, so you stay current with the industry.

2014/2015 Academic Year
Foundations
Semester 1 Course Name Hrs/Wk
BUS106 Business - Its Nature and Environment 4
EAC150 College English 3
MRK106 Marketing I 4
QNM106 Mathematics of Finance 4
MRK177 Marketing Skills and Insights 2
 
Development
Semester 2 Course Name Hrs/Wk
ACC106 Accounting I 4
ECN550 Economics: An Overview 3
MRK200 Marketing II 4
MRK264 Advanced Computer Applications for Marketing 2
MRK360 Applied Business Management 3
XXXXXX General Education Option 3
 
Planning
Semester 3 Course Name Hrs/Wk
CAP506 Career Launching and Portfolio Planning 1
EAC394 Effective Business Writing 3
MRK317 Integrated Marketing Communications I 4
MRK430 Professional Selling 4
QNM225 Quantitative Decision Management 4
XXXXXX General Education Option 3
 
Application
Semester 4 Course Name Hrs/Wk
MRK260 Graphic and Web Design 3
MRK428 Marketing Strategy and Analysis 4
MRK455 Applied Marketing Research 3
MRK460 Global Marketing 3
XXXXXX General Education Option 3
CPP100 Co-op Professional Theory (co-op option only) 1
CWT100 Co-op Work Term (co-op option only)
 
Mastery
Semester 5 Course Name Hrs/Wk
MRK516 Financial Analysis for Marketing 4
MRK518 Interactive Marketing 4
MRK519 Marketing Metrics and Analysis 4
MRK561 Brand Management 3
CPP200 Co-op Professional Practice (co-op option only) 1
MRK634 Driving Digital Media for Business 4
 
Mastery
Semester 6 Course Name Hrs/Wk
MRK526 Management of Marketing Channels 3
MRK620 Strategic Analysis 4
MRK662 New Product Launch 4
MRK513 Buyer Behaviour 4
MRK644 Digital Marketing II 3
 

2015/2016 Academic Year
Semester 1
Business - Its Nature and Environment
College English
Marketing I
Marketing Skills and Insights
Mathematics of Finance
 
Semester 2
Accounting I
Economics: An Overview
Marketing II
Advanced Computer Applications for Marketing
Applied Business Management
General Education Option
 
Semester 3
Career Launching and Portfolio Planning
Effective Business Writing
Integrated Marketing Communications
Professional Selling
Business Statistics
General Education Option
 
Semester 4
Graphic and Web Design
Marketing Strategy and Analysis
Applied Marketing Research
Global Marketing
General Education Option
Co-op Professional Theory (co-op option only)
Co-op Work-Term (co-op option only)
 
Semester 5
Financial Analysis for Marketing
Interactive Marketing
Marketing Metrics and Analysis
Brand Management
Driving Digital Media for Business
Co-op Professional Practice (co-op option only)
 
Semester 6
Buyer Behavior
Channel Marketing
Strategic Analysis
Digital Marketing II
New Product Launch

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Telephone: (416) 491-5050 Ext. 22840
Email: admissions@senecacollege.ca
International Admissions Advisor: Ida Yee
Telephone: (416) 491-5050 Ext. 22405
Email: Ida.Yee@senecacollege.ca
Registration & Records Advisor:
Markham Campus: Marc Combetto
Telephone: (416) 491-5050 Ext. 77435
Email: Marc.Combetto@senecacollege.ca
Newnham Campus: Lisa Dalla-Zuanna
Telephone: (416) 491-5050 Ext. 22462
Email: Lisa.Dalla-Zuanna@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
Telephone: (416) 491-5050 Ext. 77547
Email: Izabela.Loranty@senecacollege.ca
Program Coordinator: Reid Kerr
Telephone: (416) 491-5050 Ext. 77536
Email: Reid.Kerr@senecacollege.ca
Co-op Coordinator: Sasha Singh
Telephone: (416) 491-5050 Ext. 77622
Email: Sasha.Singh@senecacollege.ca
Program Acting Chair: Margaret Osborne
Telephone: (416) 491-5050 Ext. 77453
Email: Margaret.Osborne@senecacollege.ca
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Video

Seneca's Business Administration - Marketing

Graduates Enes and Michael talk about their time in the Business Administration - Marketing (Management Specialization) program and how they were able to continue their education in university, earning both a diploma and degree in less time.Video

BAM Video

Business Administration – Marketing (Management Specialization) student Julian talks about life at Seneca and his plans after graduation: taking advantage of a transfer agreement Seneca has with Griffith University in Australia. Click on the image above to play the video.

Seneca – Toronto, Canada Edit Page