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Business Administration - Marketing

Business Administration - Marketing

(Optional Co-op)

Program Code:BAM
Campus:Markham, Newnham
Duration:6 Semesters (3 Years)
Credential Awarded:Ontario College Advanced Diploma

Program Description

Become a marketing leader. Learn how to integrate business and marketing fundamentals with advanced applications of technical, analytical, problem-solving, critical thinking and leadership skills. These skills are developed through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
    • Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics: (U) or (M)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s) or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).


  • Although not required for admission, keyboarding skills and/or any computer graphic skills are recommended for your success in the program.


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Your Career

The Business Administration – Marketing program prepares you to take a leadership role in marketing – whether you decide to enter the field directly or to continue your studies in a degree program first. Successful companies are driven by effective marketing strategies, and in this highly-specialized program you will develop the skills to plan and execute those strategies. This three-year advanced diploma will prepare you for careers such as: marketing manager, marketing co-ordinator, account manager, product manager, brand manager, digital marketing manager, interactive marketing manager, market researcher, event and trade show marketer, sports marketer, sales account manager, retail sales manager, digital and traditional media buying and planning, media sales manager, small business owner, search engine account marketing manager and web content manager.

Co-operative Education Option

During the third semester, you’ll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term between academic semesters. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.

Co-op marketing related positions may be in sales, retail, event and trade shows, promotional activities, call centres and customer service, among others.

Co-op Model - Fall Start
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Vacation
Year 2 Semester 3 Semester 4 Work Term
Year 3 Semester 5 Semester 6  

Co-op Model - January Start
  Winter Summer Fall
Year 1 Semester 1 Semester 2 Semester 3
Year 2 Semester 4 Work Term Semester 5
Year 3 Semester 6    


  • American Marketing Association
  • Canadian Marketing Association
  • Canadian Professional Sales Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance
  • Ontario Colleges Marketing Association

Transfer Pathways

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):


University/CollegeDegrees Available
Ryerson University• Bachelor of Commerce, Business Management – Direct Entry
• Bachelor of Commerce, Business Technology Management – Degree Completion
Seneca College• Bachelor of Commerce, Human Resources Strategy and Technology
• Bachelor of Commerce, Business Management
• Bachelor of Commerce, International Business Management
• Bachelor of Commerce, International Accounting and Finance
• Bachelor of Commerce, Financial Services Management
Tyndale University College• Bachelor of Arts (Business Administration, Business Administration – Co-op, Business Administration – Health & Human Services, Business Administration – International Development)
York University• Bachelor of Administrative Studies (BAS)


University/CollegeDegrees Available
Algoma University• Bachelor of Business Administration
• Bachelor of Business Administration (Brampton)
Carleton University• Any Relevant Major
Lakehead University• Bachelor of Administration or Honours Bachelor of Commerce
Laurentian University• Honours Bachelor of Commerce
Nipissing University• Bachelor of Business Administration, Bachelor of Commerce
University of Ontario Institute of Technology• Bachelor of Commerce (BCom) (Honours) – Direct Entry
University of Ottawa• Bachelor of Commerce
Wilfrid Laurier University• Honours Bachelor of Arts
• Honours Bachelor of Business Technology Management
University of Windsor• Bachelor of Commerce – Honours Business Administration


University/CollegeDegrees Available
Royal Roads University• Bachelor of Commerce in Entrepreneurial Management or Bachelor of Business Administration in Sustainability and International Business


University/CollegeDegrees Available
University at Buffalo• Bachelor of Science in Business Administration
D'Youville College• BSc - Accounting or Management
Davenport University• BBA – Management or Marketing
Northwood University• Bachelor of Business Administration (BBA), with majors in Marketing, Management or Accounting
Robert Morris University• Bachelor of Arts or Bachelor of Science (BSBA)


University/CollegeDegrees Available
Birmingham City University• BA (Hons) Business and Marketing
• BA (Hons) International Marketing (Top-up)
Griffith University• Bachelor of Business

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.


Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2015/2016 Academic Year

Semester 1
Introduction to Business Administration
College English
Marketing I
Marketing Skills and Insights
Mathematics of Finance
Introduction to Seneca Studies
Semester 2
Accounting I
Economics: An Overview
Marketing II
Advanced Computer Applications for Marketing
Applied Business Management
General Education Option
Semester 3
Career Launching and Portfolio Planning
Business Communication for the Digital Workplace
Integrated Marketing Communications 1
Professional Selling
Business Statistics Using Excel
General Education Option
Semester 4
Graphic and Web Design
Marketing Strategy and Analysis
Applied Marketing Research
Global Marketing
General Education Option
Co-op Professional Theory (co-op option only)
Co-op Work Term
Co-op Work Term (co-op option only)
Semester 5
Financial Analysis for Marketing
Interactive Marketing
Marketing Metrics and Analysis
Brand Management
Driving Digital Media for Business
Co-op Professional Practice (co-op option only)
Semester 6
Buyer Behavior
Management of Marketing Channels
Strategic Analysis
Digital Marketing II
New Product Launch

2014/2015 Academic Year

Semester 1 Course Name Hrs/Wk
BUS106 Business - Its Nature and Environment 4
EAC150 College English 3
MRK106 Marketing I 4
QNM106 Mathematics of Finance 4
MRK177 Marketing Skills and Insights 2
Semester 2 Course Name Hrs/Wk
ACC106 Accounting I 4
ECN550 Economics: An Overview 3
MRK200 Marketing II 4
MRK264 Advanced Computer Applications for Marketing 2
MRK360 Applied Business Management 3
XXXXXX General Education Option 3
Semester 3 Course Name Hrs/Wk
CAP506 Career Launching and Portfolio Planning 1
EAC594 Business Communication for the Digital Workplace 3
MRK317 Integrated Marketing Communications I 4
MRK430 Professional Selling 4
QNM223 Business Statistics Using Excel 3
XXXXXX General Education Option 3
Semester 4 Course Name Hrs/Wk
MRK428 Marketing Strategy and Analysis 4
MRK260 Graphic and Web Design 3
MRK455 Applied Marketing Research 3
MRK460 Global Marketing 3
XXXXXX General Education Option 3
CPP100 Co-op Professional Theory (co-op option only) 1
Co-op Work Term
CWT100 Co-op Work Term (co-op option only)
Semester 5 Course Name Hrs/Wk
MRK516 Financial Analysis for Marketing 4
MRK518 Interactive Marketing 4
MRK519 Marketing Metrics and Analysis 4
MRK561 Brand Management 3
MRK634 Driving Digital Media for Business 4
CPP200 Co-op Professional Practice (co-op option only) 1
Semester 6 Course Name Hrs/Wk
MRK513 Buyer Behaviour 4
MRK526 Management of Marketing Channels 3
MRK620 Strategic Analysis 4
MRK644 Digital Marketing II 3
MRK662 New Product Launch 4

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: (416) 491-5050 Ext. 22840
International Admissions Advisor: Sarah Lee
(416) 491-5050 Ext. 22489
Registration & Records Advisor:
Markham Campus: Marc Combetto
(416) 491-5050 Ext. 77435
Newnham Campus: Aaron Bradley
(416) 491-5050 Ext. 22462
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. TBA
Program Coordinator: Ken Wong
(416) 491-5050 Ext. 77536
Co-op Coordinator: Kim Adshade
(416) 491-5050 Ext. 77622
Program Chair: Michael Hobeck
(416) 491-5050 Ext. 77459
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Seneca's Business Administration - Marketing

Graduates Enes and Michael talk about their time in the Business Administration - Marketing (Management Specialization) program and how they were able to continue their education in university, earning both a diploma and degree in less time.Video