Business Administration - Marketing (Management Specialization)

Program Description

Business Administration - Marketing Management Specialization:

Become a marketing leader. Learn how to integrate business and marketing fundamentals with advanced applications of technical, analytical, problem-solving, critical thinking and leadership skills. These skills are developed through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Business Administration - Event Marketing Management Specialization*:

Event Marketing Management is one of the fastest growing fields of marketing. Learn how to create experiences that build value for your customers and their guests. Event Marketing Management encourages companies to creatively communicate ideas to reach their target audience. As part of the program, you’ll be assigned an internship position with an industry client and assist in planning and executing a real world event. You will continue to develop your leadership skills through industry and faculty mentoring. Acquire professional certification and training in Smart Serve, First Aid and CPR.

* As a student of this program, you will obtain industry certifications at a fee. This measure is vital to the program curriculum and contributes to your professional experience.

Are you...

• An excellent organizer
• An effective communicator
• Responsible and dependable
• Enthusiastic
• Able to see the big picture
• Detail oriented
• Comfortable with non-traditional learning
• Committed
• Possess excellent communication skills
• Dedicated
• Team oriented
• Flexible (events take place out of class time, in the evenings and weekends.)

Program Learning Outcomes

This Seneca College program meets the system-wide standards for all Ontario College Credential programs as set by the Ministry of Training, Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the following:

• develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
• develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
• develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
• determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
• evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
• formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
• project the impact of a marketing initiative using quantitative information.
• address marketing problems and opportunities using a variety of strategies and tactics.
• develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
• communicate marketing information persuasively and accurately in oral, written, and graphic formats.
• evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
• conduct primary and secondary market research to provide information needed to make marketing decisions.
• develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
• assist in the development of a business plan.
• apply the principles of business ethics and corporate social responsibility.
• use professional sales techniques to make a sale.
• adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

Employability Skills

• Essential Employability Skills (link to information on Ministry of Training, Colleges and Universities website)

Admission Requirements

Program Eligibility:

• Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
• Grade 12 English: ENG4(C) or ENG4(U)
• Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics (U) or (M)

Note: Although not required for admission, keyboarding skills and/or any computer graphic skills are helpful.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.

Your Career

Prepare yourself for the challenging world of marketing and communications with Seneca’s Business Administration - Marketing program. With this three-year advanced diploma you’ll be prepared for a variety of career options including, Marketing Manager, Marketing Coordinator, Account Manager, Product Manager, Brand Manager, Digital Marketing Manager, Interactive Marketing Manager, Market Researcher, Event and Trade Show Marketer, Sports Marketer, Sales Account Manager, Retail Sales Manager, Digital and Traditional Media Buying and Planning, and Media Sales Manager. Small Business Owner, Search Engine Account Marketing Manager, and Web Content Manager.

Specializations

Industry is constantly looking for competent and highly skilled creative people. As a student in the Business Administration - Marketing program you will select a specialization in your third semester. The specialization begins in the fourth semester of the program in the areas of Marketing Management or Event Marketing Management.

Flexible Learning

When entering semester one, you may choose to study the Business – Marketing program through flexible delivery options, including distance and/or in class learning. For more information you can contact the Student Advisor.

Co-operative Education Program

During the third semester, you'll have the opportunity to apply for admission to the coop option. Co-op provides you with the opportunity to secure a paid work term between academic semesters. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered (see Student Advisor or Co-op Coordinator for details).

Co-op marketing related positions may be in sales, retail, event and trade shows, promotional activities, call centres and customer service, among others.

Professional Affiliation and Industry Associations

• American Marketing Association
• Canadian Marketing Association
• Canadian Professional Sales Association
• Interactive Advertising Bureau of Canada
• Greater Toronto Marketing Alliance
• Ontario Colleges Marketing Association

As a student of this program, you will be required to purchase a membership in the Marketing Association of Seneca College (MASC) a collegiate chapter of the AMA. This measure is vital to the program curriculum and contributes to your professional experience

Diploma to Graduate Certificate Programs

Through transfer agreements, graduates of this Seneca College program may be eligible for credit in the following Seneca Graduate Certificate Programs:

• Brand Management
• Green Business Management
• International Business

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Toronto

Ontario

Canada

U.S.

International

Curriculum

Our curriculum may change, so you stay current with the industry.

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