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  • Business Administration - Marketing

    Business Administration - Marketing

(Optional Co-op)

Program Code:BAM
Campus:Newnham, Markham
Duration:6 Semesters (3 Years)
Start Dates:Summer, Fall, Winter,
Start dates are subject to change. Newnham: Fall intake only.
Credential Awarded:Ontario College Advanced Diploma

Program Description

Become a marketing leader. Learn how to integrate business and marketing fundamentals with advanced applications of technical, analytical, problem–solving, critical thinking and leadership skills. These skills are developed through the use of innovative and applied delivery techniques such as problem–based learning, real–life projects and case study analysis.

Program Learning Outcomes:

This Seneca College program meets the system-wide standards as set by the Ministry of Training, Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  • Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
  • Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
  • Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
  • Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
  • Project the impact of a marketing initiative using quantitative information.
  • Address marketing problems and opportunities using a variety of strategies and tactics.
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
  • Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
  • Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
  • Conduct primary and secondary market research to provide information needed to make marketing decisions.
  • Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
  • Assist in the development of a business plan.
  • Apply the principles of business ethics and corporate social responsibility.
  • Use professional sales techniques to make a sale.
  • Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

Essential Employability Skills:

Graduates of this program are also expected to demonstrate the essential employability skills learning outcomes as outlined on the Ministry of Training, College and Universities website.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
    • Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics: (U) or (M)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s), or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).

Note:

  • Although not required for admission, keyboarding skills and/or any computer graphic skills are considered an asset.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well–organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills. Seminars, workshops and tutoring are available at Seneca's Learning Centres.

Fees

Loading Tuition Costs

Your Career

The Business Administration – Marketing program prepares you to take a leadership role in marketing – whether you decide to enter the field directly, or to continue your studies in a degree program first. Successful companies are driven by effective marketing strategies, and in this highly–specialized program you will develop the skills to plan and execute those strategies. This three–year advanced diploma will prepare you for careers such as: Marketing Manager, Marketing Co–ordinator, Account Manager, Product Manager, Brand Manager, Digital Marketing Manager, Interactive Marketing Manager, Market Researcher, Event and Trade Show Marketer, Sports Marketer, Sales Account Manager, Retail Sales Manager, Digital and Traditional Media Buying and Planning, Media Sales Manager, Small Business Owner, Search Engine Account Marketing Manager, and Web Content Manager.

Diploma to Degree to Master's

Griffith University in Australia provides qualified graduates the opportunity to earn a Bachelor Degree and Master's Degree in two years. Students may also be eligible for significant transfer credit into Seneca's Bachelor of Commerce degrees.

Toronto

University/CollegeDegrees Available
Ryerson University• Bachelor of Commerce, Business Management - Direct Entry
• Bachelor of Commerce, Business Technology Management - Degree Completion
Seneca College• Bachelor of Commerce, International Accounting and Finance
• Bachelor of Commerce, Financial Services Management
• Bachelor of Commerce, Human Resources Strategy and Technology
• Bachelor of Commerce, Business Management
Tyndale University College• Bachelor of Arts, Business Administration, Business Administration - International Development or Business Administration - Co-op
York University• Bachelor of Administrative Studies (BAS)

Ontario

University/CollegeDegrees Available
Algoma University• Bachelor of Business Administration
• Bachelor of Business Administration (Brampton)
Carleton University• Any Relevant Major
Lakehead University• Bachelor of Administration (3 year) or Honours Bachelor of Commerce (4 year)
Laurentian University• Honours Bachelor of Commerce
Nipissing University• Bachelor of Business Administration
• Bachelor of Commerce
University of Ontario Institute of Technology• Bachelor of Commerce (BCom) (Honours) - Direct Entry
University of Ottawa• Bachelor of Commerce
Wilfrid Laurier University - Brantford Campus• Honours Bachelor of Arts
• Honours Bachelor of Business Technology Management
University of Windsor• Bachelor of Commerce - Honours Business Administration

Canada

University/CollegeDegrees Available
University Canada West• Bachelor of Commerce
Royal Roads University• Bachelor of Commerce in Entrepreneurial Management

U.S.

University/CollegeDegrees Available
University at Buffalo• Bachelor of Science in Business Administration
D'Youville College• BSc - Accounting or Management
Davenport University• BBA - Management, Marketing, BBA/MBA - Strategic Management
Northwood University• Bachelor - Business Administration, Marketing, Management or Accounting
Robert Morris University• Bachelor of Arts or Bachelor of Science (BSBA)

International

University/CollegeDegrees Available
AUT University• Bachelor of Business - any major dependent on courses taken at Seneca
Birmingham City University• BA (Hons) Business and Marketing
• BA (Hons) International Marketing
Griffith University• Bachelor of Business
Queensland University of Technology• Bachelor of Business (Marketing)

Diploma to Graduate Certificate Programs

Through transfer agreements, graduates of this Seneca College program may be eligible for credit in the following Seneca Graduate Certificate Programs:

Co-operative Education Program

During the third semester, you'll have the opportunity to apply for admission to the co–op option. Co–op provides you with the opportunity to secure a paid work–term between academic semesters. It also allows you to benefit from a combination of classroom learning and real–world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co–op entrance requirements in order to be considered (see Student Advisor or Co–op Co–ordinator for details).

Co–op marketing related positions may be in sales, retail, event and trade shows, promotional activities, call centres and customer service, among others.

Co-op Model - September Start
  Sept-Dec Jan-Apr May-Aug
Year 1 Semester 1 Semester 2 Vacation
Year 2 Semester 3 Semester 4 Work Term
Year 3 Semester 5 Semester 6  

Co-op Model - January Start
  Jan-Apr May-Aug Sept-Dec
Year 1 Semester 1 Semester 2 Semester 3
Year 2 Semester 4 Work Term Semester 5
Year 3 Semester 6    

Professional Affiliation and Industry Associations

  • American Marketing Association
  • Canadian Marketing Association
  • Canadian Professional Sales Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance
  • Ontario Colleges Marketing Association

As a student of this program, you will be required to purchase a membership in the Marketing Association of Seneca College (MASC), a collegiate chapter of the AMA. This measure is vital to the program curriculum and contributes to your professional experience.

Co-op and Internship Learning Opportunities

Opportunities for co–op placement and involvement with employers in internship programs are integrated into the marketing program.

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Toronto

University/CollegeDegrees Available
Ryerson University• Bachelor of Commerce, Business Management - Direct Entry
• Bachelor of Commerce, Business Technology Management - Degree Completion
Seneca College• Bachelor of Commerce, International Accounting and Finance
• Bachelor of Commerce, Financial Services Management
• Bachelor of Commerce, Human Resources Strategy and Technology
• Bachelor of Commerce, Business Management
Tyndale University College• Bachelor of Arts, Business Administration, Business Administration - International Development or Business Administration - Co-op
York University• Bachelor of Administrative Studies (BAS)

Ontario

University/CollegeDegrees Available
Algoma University• Bachelor of Business Administration
• Bachelor of Business Administration (Brampton)
Carleton University• Any Relevant Major
Lakehead University• Bachelor of Administration (3 year) or Honours Bachelor of Commerce (4 year)
Laurentian University• Honours Bachelor of Commerce
Nipissing University• Bachelor of Business Administration
• Bachelor of Commerce
University of Ontario Institute of Technology• Bachelor of Commerce (BCom) (Honours) - Direct Entry
University of Ottawa• Bachelor of Commerce
Wilfrid Laurier University - Brantford Campus• Honours Bachelor of Arts
• Honours Bachelor of Business Technology Management
University of Windsor• Bachelor of Commerce - Honours Business Administration

Canada

University/CollegeDegrees Available
University Canada West• Bachelor of Commerce
Royal Roads University• Bachelor of Commerce in Entrepreneurial Management

U.S.

University/CollegeDegrees Available
University at Buffalo• Bachelor of Science in Business Administration
D'Youville College• BSc - Accounting or Management
Davenport University• BBA - Management, Marketing, BBA/MBA - Strategic Management
Northwood University• Bachelor - Business Administration, Marketing, Management or Accounting
Robert Morris University• Bachelor of Arts or Bachelor of Science (BSBA)

International

University/CollegeDegrees Available
AUT University• Bachelor of Business - any major dependent on courses taken at Seneca
Birmingham City University• BA (Hons) Business and Marketing
• BA (Hons) International Marketing
Griffith University• Bachelor of Business
Queensland University of Technology• Bachelor of Business (Marketing)

Curriculum

Our curriculum may change, so you stay current with the industry.

Foundations
Semester 1 Course Name Hrs/Wk
BUS106 Business - Its Nature and Environment 4
EAC150 College English 3
ICA001 Introduction to Computers and Applications 2
MRK106 Marketing I 4
QNM106 Mathematics of Finance 4
MRK177 Marketing Skills and Insights 2
 
Development
Semester 2 Course Name Hrs/Wk
ACC106 Accounting I 4
ECN550 Economics: An Overview 3
MRK200 Marketing II 4
MRK264 Advanced Computer Applications for Marketing 2
MRK360 Applied Business Management 3
XXXXXX General Education Option 3
 
Planning
Semester 3 Course Name Hrs/Wk
CAP506 Career Launching and Portfolio Planning 1
EAC394 Effective Business Writing 3
MRK317 Integrated Marketing Communications I 4
MRK430 Professional Selling 4
QNM225 Quantitative Decision Management 4
XXXXXX General Education Option 3
 
Application
Semester 4 Course Name Hrs/Wk
MRK260 Graphic and Web Design 4
MRK428 Marketing Strategy and Analysis 4
MRK455 Applied Marketing Research 4
MRK460 Global Marketing 3
XXXXXX General Education Option 3
CPP100 Co-op Professional Theory (co-op option only) 1
CWT100 Co-op Work Term (co-op option only)
 
Mastery
Semester 5 Course Name Hrs/Wk
MRK510 Applied Research Methods in Marketing 3
MRK516 Financial Analysis for Marketing 4
MRK518 Interactive Marketing 4
MRK519 Marketing Metrics and Analysis 4
MRK561 Brand Management 3
CPP200 Co-op Professional Practice (co-op option only) 1
MRK634 Driving Digital Media for Business 4
 
Mastery
Semester 6 Course Name Hrs/Wk
MRK526 Management of Marketing Channels 4
MRK620 Strategic Analysis 4
MRK662 New Product Launch 4
MRK513 Buyer Behaviour 4
MRK644 Digital Marketing II 3
 

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Judy Chung
Telephone: (416) 491-5050 Ext. 22127
Email: Judy.Chung@senecacollege.ca
International Admissions Advisor: Susan Gao
Telephone: (416) 491-5050 Ext. 22365
Email: Susan.Gao@senecacollege.ca
Registration & Records Advisor:
Markham Campus: Marc Combetto
Telephone: (416) 491-5050 Ext. 77435
Email: Marc.Combetto@senecacollege.ca
Newnham Campus: Lisa Dalla-Zuanna
Telephone: (416) 491-5050 Ext. 22462
Email: Lisa.Dalla-Zuanna@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
Telephone: (416) 491-5050 Ext. 77547
Email: Izabela.Loranty@senecacollege.ca
Program Coordinator: Reid Kerr
Telephone: (416) 491-5050 Ext. 77536
Email: Reid.Kerr@senecacollege.ca
Co-op Coordinator: Sasha Singh
Telephone: (416) 491-5050 Ext. 77622
Email: Sasha.Singh@senecacollege.ca
Program Acting Chair: Margaret Osborne
Telephone: (416) 491-5050 Ext. 77453
Email: Margaret.Osborne@senecacollege.ca

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Video

Seneca's Business Administration - Marketing

Graduates Enes and Michael talk about their time in the Business Administration - Marketing (Management Specialization) program and how they were able to continue their education in university, earning both a diploma and degree in less time.Video

BAM Video

Business Administration – Marketing (Management Specialization) student Julian talks about life at Seneca and his plans after graduation: taking advantage of a transfer agreement Seneca has with Griffith University in Australia. Click on the image above to play the video.

Testimonials

“My introduction to the foundations and applications of marketing and e–commerce at Seneca helped me focus on what really interested me in the industry, what my options were for the future, and how to think strategically about the world around me. The program also prepared me with the tools to get a job, and now I'm well on the way to realizing my career goals.”

Antonella Leone
Graduate, Business Administration – Marketing
Marketing Co–ordinator, Rogers Wireless

“The faculty in the BA–Marketing program represent a remarkable and outstanding department of educators with an exceptional command of the subject matter within the field of marketing. My professors have consistently prodded me and my fellow classmates to question why and to think critically and creatively. Through their teaching, they imparted and instilled in me the ability to be analytical, to value excellence and to intellectually have the courage to thrive in a rapidly changing market driven environment.”

Omer Fayyaz
Graduate, Business Administration – Marketing

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