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Business - Marketing

Business - Marketing

Program Code:BMT
Campus:Markham, Newnham
Duration:4 Semesters (2 Years)
Credential Awarded:Ontario College Diploma

Program Description

Seneca's Business – Marketing program provides you with a solid foundation in the discipline of marketing. You'll benefit from problem-based learning, real world projects and case studies.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
    • Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics: (U) or (M)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s), or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).


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Your Career

The Business – Marketing program prepares you to enter the marketing field directly with a two-year diploma. As a Business – Marketing graduate, you’ll have a host of exciting career opportunities in the business to consumer (B2C) and business to business (B2B) sectors. You can expect to pursue a rewarding career as a marketing assistant, marketing co-ordinator, account manager, market researcher, assistant sales manager, assistant event planner, social media assistant, digital marketing assistant and media planning assistant.


  • American Marketing Association
  • Canadian Marketing Association
  • Canadian Professional Sales Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance
  • Ontario Colleges Marketing Association

Transfer Pathways

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):


University/CollegeDegrees Available
Seneca College• Bachelor of Commerce, Human Resources Strategy and Technology
• Bachelor of Commerce, Business Management
• Bachelor of Commerce, International Business Management
• Bachelor of Commerce, International Accounting and Finance
• Bachelor of Commerce, Financial Services Management
Tyndale University College• Bachelor of Arts (Business Administration, Business Administration – Co-op, Business Administration – Health & Human Services, Business Administration – International Development)
York University• Bachelor of Administrative Studies (BAS)


University/CollegeDegrees Available
Algoma University• Bachelor of Business Administration
• Bachelor of Business Administration (Brampton)
Nipissing University• Bachelor of Business Administration, Bachelor of Commerce
University of Ottawa• Bachelor of Commerce
Wilfrid Laurier University• Honours Bachelor of Arts
• Honours Bachelor of Business Technology Management
University of Windsor• Bachelor of Commerce – Honours Business Administration


University/CollegeDegrees Available
Athabasca University• Bachelor of Management or Bachelor of Commerce
Royal Roads University• Bachelor of Commerce in Entrepreneurial Management or Bachelor of Business Administration in Sustainability and International Business


University/CollegeDegrees Available
University at Buffalo• Bachelor of Science in Business Administration
Davenport University• BBA – Management or Marketing


University/CollegeDegrees Available
Birmingham City University• BA (Hons) Business and Marketing
Griffith University• Bachelor of Business

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.


Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2014/2015 Academic Year
Semester 1 Course Name Hrs/Wk
BUS106 Business - Its Nature and Environment 4
EAC150 College English 3
MRK106 Marketing I 4
QNM106 Mathematics of Finance 4
MRK177 Marketing Skills and Insights 2
Semester 2 Course Name Hrs/Wk
ACC106 Accounting I 4
ECN550 Economics: An Overview 3
MRK200 Marketing II 4
MRK264 Advanced Computer Applications for Marketing 2
MRK360 Applied Business Management 3
XXXXXX General Education Option 3
Semester 3 Course Name Hrs/Wk
CAP506 Career Launching and Portfolio Planning 1
EAC394 Effective Business Writing 3
MRK317 Integrated Marketing Communications I 4
MRK430 Professional Selling 4
QNM223 Business Statistics Using Excel 3
XXXXXX General Education Option 3
Semester 4 Course Name Hrs/Wk
MRK260 Graphic and Web Design 3
MRK428 Marketing Strategy and Analysis 4
MRK455 Applied Marketing Research 3
MRK460 Global Marketing 3
XXXXXX General Education Option 3

2015/2016 Academic Year
Semester 1
Introduction to Business Administration
College English
Marketing I
Mathematics of Finance
Marketing Skills and Insights
Introduction to Seneca Studies
Semester 2
Accounting I
Economics: An Overview
Marketing II
Advanced Computer Applications for Marketing
Applied Business Management
General Education Option
Semester 3
Career Launching and Portfolio Planning
Business Communication for the Digital Workplace
Integrated Marketing Communications 1
Professional Selling
Business Statistics Using Excel
General Education Option
Semester 4
Graphic and Web Design
Marketing Strategy and Analysis
Applied Marketing Research
Global Marketing
General Education Option

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: (416) 491-5050 Ext. 22840
International Admissions Advisor: Salaha Fatima
(416) 491-5050 Ext. 22081
Registration & Records Advisor:
Markham Campus: Marc Combetto
(416) 491-5050 Ext. 77435
Newnham Campus: Aaron Bradley
(416) 491-5050 Ext. 22462
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Program Coordinator: Scott Campbell
(416) 491-5050 Ext. 77707
Program Chair: Michael Hobeck
(416) 491-5050 Ext. 77459
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