Crafting Compelling Narratives (Pitching Your Ideas)

INL108

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INL108 - Crafting Compelling Narratives (Pitching Your Ideas)

In this course, students explore the importance of using persuasive communication strategies when creating messages and marketing material for different audiences for new and innovative ideas. Students will learn how to tell the story of innovation in a persuasive and engaging manner that drives sales of products or buy-in on new initiatives of strategy or process.


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