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Sales and Marketing for Retirement Communities

RCM702

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RCM702 - Sales and Marketing for Retirement Communities

This course introduces the student to consumer-based services marketing and sales as applied to the Long Term Care and Retirement Communities industry. Students will define marketing and demonstrate an understanding of consumer behaviour, market segmentation, the marketing mix, application to the marketing plan, and the principles of selling.


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Contacts

Julie
Program As
julie.clark@senecacollege.ca
416491505022797