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Event Marketing - Sports, Entertainment, Arts

Event Marketing - Sports, Entertainment, Arts

(Optional Co-op)

Program Code:EVM
Campus:Markham
Duration:2 Semesters (8 Months)
Offered:Fall
Winter
Credential Awarded:Ontario College Graduate Certificate

Program Description

Event and Experiential Marketing is one of the fastest growing fields in marketing. It's about growing strong event brands and creating engaging experiences for target audiences. Event Marketing is a sophisticated discipline that involves both the 'marketing of events' as well as 'marketing through events.' Corporations and organizations integrate events into the traditional marketing mix as a means to connect consumers to their brands in a compelling way. Event Marketing is a strategic, disciplined approach to event planning and management, and involves sponsor brand activation and the amplification of live experiences through digital and social media.

If you're seeking enhanced knowledge and training in this growing and specialized field, this program is for you. Learn how to create extraordinary experiences through marketing and managing events in sports, entertainment and arts. You'll be equipped to build value with customers and creatively communicate ideas to specific target audiences. Learn practical strategies that will assist you with conceptualizing, producing, presenting, executing and evaluating event concepts from start to finish. Receive real life experience from classroom workshops and event fieldwork. The event industry is not your typical Monday to Friday career, it's suited to those who can be flexible and can adapt to a dynamic environment involving weekend and evening work. Take your creativity and passion and turn it into a dynamic and exciting career in the world of events.

The Seneca Event faculty and staff are event-industry focused and deliver experiential learning in a challenging and engaging manner. The experience-based curriculum puts you in the driver's seat as you learn by doing, guided by dedicated faculty and industry partners.

You'll benefit from an opportunity to take your in-class learning to the real world and hone your skills. Co-op is a way to expand your professional network and enhance your resumé prior to graduation.

Benefits of Event Marketing at Seneca
A unique learning experience in which you're able to:

  • apply classroom knowledge to solving real business problems;
  • work co-operatively in interdisciplinary teams;
  • gain greater self-esteem and self-confidence from interacting with event clients and event partners;
  • gain job-ready skills and industry know-how through extensive hands-on opportunities in the event world;
  • learn in a non-traditional manner;
  • benefit from direct industry-partner mentoring;
  • develop personal, team, followership and leadership skills.

Admission Requirements

Program Eligibility:

  • A recognized degree or postsecondary diploma from an accredited institution; or
  • Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided. (A combination of education and work experience may be considered for admission to this program).
  • English proficiency at the postsecondary level.

Fees

Loading Tuition Costs

Your Career

Career opportunities exist in the many facets of the event industry and in the public, private and non-profit sectors. You could find employment in municipal government event departments, sports firms, entertainment firms, advertising agencies, experiential and event marketing firms, attractions, corporate marketing departments, trade show management firms, charitable organizations, arts and festival organizations and industry associations. Furthermore, this program will appeal to you if you're responsible for event marketing activities within your current role and are looking to expand and advance your career within the field.

Affiliations/Associations

  • Association of Performing Arts Presenters Conference, New York
  • Black Chalk Marketing
  • City of Markham Pan Am Celebrations
  • Dynamic Entertainment & Hospitality Group
  • Festivals and Events Ontario
  • Flato Markham Theatre
  • Golf Canada
  • Live Nation Entertainment
  • Luminato Festival
  • Toronto Blue Jays
  • The T1 Agency
  • Sponsorship Toronto Conference
  • Canadian Sponsorship Forum (CSFX)
  • Canadian Marketing Association
  • Seneca Varsity Sports
  • Sponsorship Toronto Conference
  • York Region Arts Council
  • York Region Festival Alliance

Co-operative Education Option

During semester one, you'll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2016/2017 Academic Year

Semester 1
SEA115 Event Marketing Management
SEA120 Sports and Event Marketing
SEA135 Event Planning and Logistics
SEA145 Event Financial Planning
SEA150 Behind the Scenes of Events
SEA170 Sponsorship Activation
 
Semester 2
SEA200 Arts, Entertainment and Cultural Marketing
SEA225 Sport and Event Marketing II
SEA235 Digital and Media Applications
SEA245 Brand Activation & Experiential Marketing
SEA265 Festivals and Trade Shows
SEA275 Digital Social Media
CPP100 Co-op Professional Theory (co-op option only)
 
Co-op Work Term
CPP200 Co-op Professional Practice (co-op option only)
CWT100 Co-op Work Term (co-op option only)

2015/2016 Academic Year

Semester 1
SEA115 Event Marketing Management
SEA120 Sports and Event Marketing
SEA135 Event Planning and Logistics
SEA145 Event Financial Planning
SEA150 Behind the Scenes of Events
SEA170 Sponsorship Activation
 
Semester 2
SEA200 Arts, Entertainment and Cultural Marketing
SEA225 Sport and Event Marketing II
SEA235 Digital and Media Applications
SEA245 Brand Activation & Experiential Marketing
SEA265 Festivals and Trade Shows
EAC275 Digital Social Media
CPP100 Co-op Professional Theory (co-op option only)
 
Co-op Work Term
CPP200 Co-op Professional Practice (co-op option only)
CWT100 Co-op Work Term (co-op option only)

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Margita Petersons
(416) 491-5050 Ext. 22804
Margita.Petersons@senecacollege.ca
International Admissions Advisor: Sarah Lee
(416) 491-5050 Ext. 26598
Sarah.Lee@senecacollege.ca
Registration & Records Advisor:
  Marc Combetto
(416) 491-5050 Ext. 77435
Marc.Combetto@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Izabela.Loranty@senecacollege.ca
Program Coordinator: Nancy Bodi
(416) 491-5050 Ext. 77642
Nancy.Bodi@senecacollege.ca
Co-op Coordinator: Kim Adshade
(416) 491-5050 Ext. 77622
Kim.Adshade@senecacollege.ca
Program Chair: Michael Hobeck
(416) 491-5050 Ext. 77459
Michael.Hobeck@senecacollege.ca
Additional Contacts:
  Financial Aid & Awards

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Check out the Event Marketing Flickr page to see what our students have been up to.