This subject will provide students with the knowledge of how to acquire and develop long-term, profitable, customer relationships through Customer Relationship Management (CRM) systems and strategies. Using a variety of techniques, which may include case analysis, guest speakers and study of best practices, students will explore CRM issues and applications, current technologies, and the potential of CRM systems. This course provides students with the knowledge to develop a Customer Relationship Management (CRM) strategy for an organization. Best practices, articles, current events, and experiential learning will be used by students to gain an understanding of how to develop, build and maintain profitable customer relationships.

The purpose of this course is to provide a comprehensive and in-depth introduction to the fundamental make-up and structure of marketing. Students will come to understand that marketing is more than advertising, sales, promotions, etc. They will learn and experience that marketing is the management of all these elements (and more) as part of the marketing mix. They will work on assignments that build an understanding of how marketing helps enable organizations to reach objectives such as customer growth, customer satisfaction, sales generation, driving and growing revenue, and increasing loyalty. This course will teach students to understand how and why marketing influences us and will help students acquire the fundamental skills, principles, and strategies of the marketing discipline. The course will include, but not be limited to; segmentation, targeting, positioning, marketing plan development, the 4 P's, the 5 C's and more.

This introductory course looks at the various components of using, interacting with, and creating a social media presence. This subject stresses the importance of effective textual, visual, audio, and visual communication, alongside the necessity for ethical practices that emphasize privacy and security. Assessing trends highlights how social media is always changing as is our relation to the ideologies social media helps to construct.

Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) is part of an integrated marketing communications strategy. This course will look at the purpose of a search engine, how SEO can help organizations improve search engine rankings, PPC tools and techniques.

This subject explores the technologies and workings behind digital communications and social media platforms. Beginning with a short history on group communication through technology, the course moves onto hands-on experience with digital, social media, marketing and analytics platforms. Following industry best practices and standardized processes, students apply their knowledge to develop marketing programs using industry recognized tools.

You cannot read a marketing trade publication without seeing the word "content." Content is King. Content is the fuel that drives social media programs. Content is the essence and substance of brand building.

Content Marketing is a strategic approach designed to help further an organization's brand by focusing on the creation and distribution of relevant and interesting content aimed at attracting and retaining a defined audience. It's about the pull vs. the push or, in other words, content marketing is the stuff people want to see. This course will introduce students to the concepts of content marketing and equip students with the tools and abilities to create a content marketing plan.

This capstone course will require you to combine multiple skills gained throughout the broader program and use them to create an actionable social media marketing plan on behalf of a real client assignment. In addition, the capstone course will include a look at what brands are successfully integrating social media into their brand building efforts and require active participation in assessing their effectiveness through group discussion. Digital thought leaders will make guest appearances and active engagement will be required.