Learn more about the academic programs we are delivering in Summer 2024. If you have any questions about part-time studies, please contact us.
This graduate certificate program will give you the latest skills needed to succeed in business-to-business (B2B) sales roles in the culturally diverse environments of the global market. The skills-based program focuses on developing a technology-driven, post-pandemic salesforce, so that you will be ready to add value to a number of roles once you graduate.
You will learn about prospecting, modern sales technology, speaking with clients, the sales process and virtual selling. You will also develop skills related to inside sales, technology and analytics, communication strategies and B2B marketing.
Interested in learning more?
Students are invited to attend an information session to learn more about the program and to connect with our team.
Seneca Part-Time Professional Selling Information Session
Tuesday, April 30, 2024
7:00 p.m. - 8:00 p.m.
Location: Zoom
Register
Now
Confirmation of registration and a unique link to join the information session will be provided upon registration.
When you graduate from this program, these are the types of career options that you can explore:
Canadian citizens or permanent residents educated outside of Canada must provide a World Education Services (WES) or ICAS Canada credential evaluation.
To apply for the Professional Selling graduate certificate program, please complete the application form.
In addition to completing the application form, you must also submit supporting transcript(s) per the program's entry requirements to Lindsey Carrier at Lindsey.Carrier@senecapolytechnic.ca. Please use "Part-time Professional Selling Application" as the subject line of your email when submitting your transcript(s).
If you have any questions about the entry requirements or general questions about the program, please contact:
Lindsey Carrier
Manager, Microcredentials
Lindsey.Carrier@senecapolytechnic.ca
437.312.0339
Part-time Studies courses are being offered in either of the following four formats: Online, Flexible, In-person, Hybrid. Click Availability below to see current offerings.
This subject will provide students with the knowledge of how to acquire and develop long-term, profitable, customer relationships through Customer Relationship Management (CRM) systems and strategies. Using a variety of techniques, which may include case analysis, guest speakers and study of best practices, students will explore CRM issues and applications, current technologies, and the potential of CRM systems. This course provides students with the knowledge to develop a Customer Relationship Management (CRM) strategy for an organization. Best practices, articles, current events, and experiential learning will be used by students to gain an understanding of how to develop, build and maintain profitable customer relationships.
In this course, students will learn how to turn leads into prospects that become the ideal customer for their organization. This skill will be accomplished by the development of a virtual prospecting campaign that utilizes the most effective tools to overcome sales resistance and culminates in the development of long-term relationships.
This is an applied course in business-to-business (B2B) virtual selling techniques. Students will learn and practice the application of core sales skills such as needs analysis, consultative selling and client relationship building, all in a virtual environment. Students will develop interactive virtual selling skills through self-evaluation of the effectiveness of their selling performance. Students will also learn how to apply effective techniques to raise their virtual profiles in an increasingly digital age.
The purpose of this course is to provide a comprehensive and in-depth introduction to the fundamental make-up and structure of marketing. Students will come to understand that marketing is more than advertising, sales, promotions, etc. They will learn and experience that marketing is the management of all these elements (and more) as part of the marketing mix. They will work on assignments that build an understanding of how marketing helps enable organizations to reach objectives such as customer growth, customer satisfaction, sales generation, driving and growing revenue, and increasing loyalty. This course will teach students to understand how and why marketing influences us and will help students acquire the fundamental skills, principles, and strategies of the marketing discipline. The course will include, but not be limited to; segmentation, targeting, positioning, marketing plan development, the 4 P's, the 5 C's and more.
Students will acquire the best practices skills for inside sales and customer success by the development of a fully loaded role play that completes the sales cycle and secures the deal. They will also learn the skill sets necessary to build effective relationships with key stakeholders and how to utilize essential metrics for inside sales and customer success.
This course will provide students with a practical hands-on approach to the latest sales technology and analytical tools available to have a major impact on the virtual selling process. Students will utilize these tools to gain customer insights, intelligence and data that will be utilized in the development of accurate business forecasting and fostering of long term mutually beneficial relationships.
Students will gain essential financial knowledge that will aid them in building cases for clients, which communicate value propositions through conversations that advance sales cycles. Development of the skill set to create client conversations will greatly aid in students learning how to effectively create customer value.
This Capstone course will require students to work with real clients. Students will combine multiple skills gained throughout the broader program and use them to create an actionable prospecting playbook and an analysis of sales stages and their sales funnel. Students will also be given the opportunity to role play as a sales rep for a real client where they can demonstrate the professional skills acquired through the program.
This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.
As a graduate, you will be prepared to reliably demonstrate the ability to:
This program is eligible for OSAP funding.
Course load is used by OSAP to determine funding options for programs.
Course load is calculated by dividing the number of courses you are enrolled in at the same time by the total number of courses per semester. For example, in Professional Selling there are five courses in Semester 1 and six courses in Semester 2.
To be considered for part-time OSAP, you must have a course load between 20 to 59 per cent. If you are taking two or three courses in Professional Selling in a given term, you may be considered for part-time student grants and loans.
To find out if you qualify and to learn how to apply, please visit the OSAP website.
For information on other awards and financial assistance, please see Financial Aid.
Students are invited to attend an information session to learn more about the program and to connect with our team.
Seneca Part-Time Professional Selling Information Session
Tuesday, April 30, 2024
7:00 p.m. - 8:00 p.m.
Location: Zoom
Register
Now
Confirmation of registration and a unique link to join the information session will be provided upon registration.</p
When you meet all program requirements and become eligible for a certificate, diploma, or degree, you must inform the Registrar by completing a Graduation Application form and paying the graduation and alumni fee. Certificates, diplomas, and applied degrees are issued twice a year in the Fall (October), Spring (June) and Winter (February).
For further information including deadlines and fees, please visit the Convocation website or contact the Convocation Office at theservicehub@senecapolytechnic.ca.
Lindsey Carrier
Manager, Microcredentials
Lindsey.Carrier@senecapolytechnic.ca
437.312.0339