This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.
Esports Marketing Management
Program Learning Outcomes
As a graduate, you will be prepared to reliably demonstrate the ability to:
- Develop an integrated marketing and communications plan for an esports entity based on industry best practices and that meets the needs of a client’s desired marketing and financial ROI objectives.
- Evaluate the brand management strategies and contrasting business models of various esports entities including teams, leagues, licensees, franchises, athletes and ancillary right holders, to determine ways to grow brand equity and competitive advantage.
- Recommend audience engagement strategies to enhance the viewer base of live and virtual esports competitions.
- Develop revenue models that take into account the value of esports events and media rights for brands, sponsors and media companies to enhance the value proposition and earnings potential of an integrated esports partnership.
- Recommend integrated marketing strategies that can enhance an esports entities social reach and engagement through use of a range of social, digital and broadcast media platforms.
- Conduct market research that captures insights about esports consumer, competitive, and collaborative environments to guide marketing management decision-making.
- Develop a comprehensive esports sponsorship proposal and activation plan that provides measurable benefits to brand sponsors.
- Analyze esports viewer, participant and influencer data to determine patterns or trends in consumer behavior and preferences that factor into the design of an esports marketing management strategy.
- Communicate information persuasively and accurately in oral, written and digital formats to recommend esports marketing strategies.