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Event Marketing - Sports, Entertainment, Arts

Program Learning Outcomes

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Develop and implement financial initiatives based on event objectives through methods such as sponsorship programs, grant applications, and fundraising initiatives.
  • Plan, design, and coordinate effective site and facility operations.
  • Apply the principles of marketing to events.
  • Apply strategies for effective human resource management to events.
  • Create, plan, and implement effective programming for events.
  • Apply accounting and financial knowledge and skills to the operation of events.
  • Apply business administration skills to the operation of events.
  • Apply the principles of professionalism and ethics to event management.