Sports, Entertainment & Event Marketing

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

• Develop marketing strategies for event properties associated with the sports, esports and
  entertainment industries to enhance brand equity and differentiation.
• Develop integrated marketing and media plans using return on investment metrics (ROI) to ensure
  consumer oriented objectives, strategies and budgetary considerations are met.
• Utilize project management and team building skills in order to plan and implement targeted live,
  virtual or hybrid events.
• Develop comprehensive Sponsorship and Experiential Marketing proposals with a brand activation
  strategy that provides value to the sponsor, event property and consumer.
• Plan and pitch event marketing strategies using a variety of formats to communicate information
  persuasively and accurately in oral, written and digital formats.
• Analyze event and sponsorship outcomes using market research insights, marketing metrics and
  pre-determined Key Performance Indicators (KPIs) to measure the success of the event.
• Recommend current event technologies that enhance the digital or live entertainment experience
  for audiences.
• Develop content marketing campaigns that engage and grow audiences across various digital and
  social sharing platforms.
  

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