Support Seneca

TD Bank Elder Financial Planning Program
Addressing a growing need for an aging population


At an increasing rate, baby boomers and their parents are looking for advisory practices that incorporate both financial planning and eldercare expertise.

Canadians are living longer too, and will require a more comprehensive and preemptive approach to their financial planning to account for longer retirement periods, illness, long-term care and end-of-life expenses.  

Seneca is well positioned to prepare financial services students to meet the future planning needs of Canada’s aging population. Currently, Seneca offers four financial service-planning credentials, which welcome 870 full-time students annually.

And thanks to the generous support of TD Bank Group, Seneca will develop a suite of resources for financial services students that focus on elder financial planning. The TD Bank Elder Financial Planning program will include an online training module, a speaker series and student awards.

“Elder financial planning will be a central component of financial service practices in the years to come,” says Karen Murkar, Chair, School of Accounting and Financial Services. “TD’s support will help us provide Seneca graduates the skills to serve this growing demographic, giving them a competitive advantage as they begin their careers in a very competitive field.”

TD’s gift also includes capital funding for the King Campus expansion, which will provide additional academic and recreational infrastructure. As well, with this support of the Financial Services degree, diploma and graduate certificate programs, there will be opportunities for TD representatives to engage students as mentors, guest lecturers and program advisors.

“We are very pleased that this partnership presents an opportunity for TD experts to visit Seneca and lead guest lectures on elder financial planning,” says Karen. “Most importantly, it provides much-needed financial aid to outstanding students, whose educations may be in jeopardy due to a lack of funds.”

TD’s contribution to Seneca marks the latest in a long series of collaborations between the bank and Seneca. More than 600 Seneca graduates have found employment with TD, and TD Insurance Meloche Monnex is Seneca Alumni’s only affinity partner for home and auto insurance.

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