Vubble, a Toronto-based media tech company, builds solutions for trustworthy digital video distribution and curation. The need for automation of video curation is prevalent, as video is quickly becoming the world’s dominant form of media consumption. Using a combination of algorithms and human curators, Vubble searches the internet to locate video content of interest to its users. Vubble has experienced significant year-over-year growth since incorporation, with an expanding customer base in the education and media spaces. Vubble is collaborating with Dr. Vida Movahedi and student research assistants from Seneca’s School of Information and Communications Technology to develop a machine-learning algorithm that will automatically output highly probable categories for videos. With this algorithm implemented into the Vubble workflow, they will be able to better address customer demand, while increasing their productivity and competitiveness.
Funders: Natural Sciences and Engineering Research Council of Canada (NSERC), Ontario Centres of Excellence (OCE), and SOSCCIP.