Global Hospitality Business Development

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

• Support business development by taking into account economic, political, social, global, and intercultural factors that influence the development of services, marketing strategies, customer retention, and sales programs.
• Use qualitative and quantitative metrics to recommend services marketing and sales strategies in a global context.
• Inform financial decision making that complies with jurisdictional practices.
• Recommend strategies to maintain efficient, safe, secure, accessible and healthy hospitality and tourism operations that reduce risk and comply with jurisdictional legislation and legal obligation.
• Support business development through the implementation of corporate sustainability, corporate social responsibility, and ethics principles.
• Evaluate existing business and marketing programs to generate recommendations for local and global initiatives that support the strategic alignment of the organization’s business plan.
• Use project management principles, tools, and techniques to define timelines and project deliverables for all members of cross-functional, intercultural, and multi-disciplinary teams.
• Support the development of a service delivery model and implementation plan to account for practices within global settings.
• Optimize negotiation frameworks to win support within various organizations across jurisdictions and cultural settings.
• Prepare verbal, written and digital materials for the procurement of local and global services and commodities.

Return to Program