Global Hospitality Business Development (GBD)
Starts in January, May, September
Campus
Duration
2 Semesters (8 Months)Credential Awarded
Ontario College Graduate CertificateSchool
Seneca BusinessAbout the Program
This eight-month graduate certificate program will help you discover the world of opportunity in the multibillion-dollar hospitality and tourism industry. As this sector is constantly innovating and growing, there is a greater need for globally-minded professionals with business management skills. This program will position you to be a sought-after professional in one of the most service-driven industries in the world.
You will learn key business development practices and be able to identify the opportunities and challenges of conducting business in today’s technology-based markets. Whether in traditional high demand areas or emerging markets, you will gain the knowledge and skills to succeed in a culturally diverse global environment, allowing you to work anywhere in the world.
Integrated Project/Fieldwork
Integrated fieldwork is an essential element of this program, providing a way to integrate classroom learning in real business situations and helping you build a network of contacts ahead of graduation. In this integrated fieldwork, you will benefit from completing real business projects in a professional setting. This component is critical to your success and a requirement to graduate.
Skills
Throughout this program you will develop the following skills:
- Service leadership
- Analytics
- Project management
- Sales and relationship management
- Proposal writing
- Interpersonal skills
- Marketing techniques
Work Experience
Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.
Study Abroad Opportunity
As a student of this program, you have the opportunity to earn a Global Hospitality Business Development MBA degree in one of the leading Hotel and Tourism Management schools in the world – IMI International Management Institute Switzerland in Luzern.
Once you have completed Global Hospitality Business Development program at Seneca, you can apply to IMI for one-term (11-week) to complete the MBA program and further progress within your management career in the industry.
Your Career
As a graduate of this program, you may pursue future career options, such as:
- Corporate hospitality associate
- Corporate travel buyer
- Hospitality/ tourism business development manger
- Hotel/tourism account manager
- Project manager – planning
- Tourism destination manager
- Experience manager
- Hospitality/tourism relationship manager
- Hospitality/tourism/travel sales
- Marketing assistant manager