Global Hospitality Business Development (GBD)
Starts in January, May, September
Duration
2 Semesters (8 Months)Credential Awarded
Ontario College Graduate CertificateSchool
Seneca BusinessAbout the Program
This eight-month graduate certificate program will help you discover the world of opportunity in the multibillion-dollar hospitality and tourism industry. As this sector is constantly innovating and growing, there is a greater need for globally-minded professionals with business management skills. This program will position you to be a sought-after professional in one of the most service-driven industries in the world.
You will learn key business development practices and be able to identify the opportunities and challenges of conducting business in today’s technology-based markets. Whether in traditional high demand areas or emerging markets, you will gain the knowledge and skills to succeed in a culturally diverse global environment, allowing you to work anywhere in the world.
Integrated Project/Fieldwork
Integrated fieldwork is an essential element of this program, providing a way to integrate classroom learning in real business situations and helping you build a network of contacts ahead of graduation. In this integrated fieldwork, you will benefit from completing real business projects in a professional setting. This component is critical to your success and a requirement to graduate.
Skills
Throughout this program you will develop the following skills:
- Service leadership
- Analytics
- Project management
- Sales and relationship management
- Proposal writing
- Interpersonal skills
- Marketing techniques
Work Experience
Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.
Study Abroad Opportunity
As a student of this program, you have the opportunity to earn a Global Hospitality Business Development MBA degree in one of the leading Hotel and Tourism Management schools in the world – IMI International Management Institute Switzerland in Luzern.
Once you have completed Global Hospitality Business Development program at Seneca, you can apply to IMI for one-term (11-week) to complete the MBA program and further progress within your management career in the industry.
Your Career
When you graduate from this program, these are the types of career options that you can explore:
- Corporate hospitality associate
- Corporate travel buyer
- Hospitality/ tourism business development manger
- Hotel/tourism account manager
- Project manager – planning
- Tourism destination manager
- Experience manager
- Hospitality/tourism relationship manager
- Hospitality/tourism/travel sales
- Marketing assistant manager