Bassem Demachkie is a full-time Professor at Seneca Polytechnic’s School of Marketing and the Program Co-ordinator of the Honours Bachelor of Commerce – Marketing degree program. Mr. Demachkie spent more than 15 years in the corporate world before making the transition into academia. Earlier in his career, he managed the marketing operations of one of the largest business groups in the United Arab Emirates and led the marketing strategy, brand management and marketing communications of more than 50 international brands. While in Dubai, Mr. Demachkie completed his M.Sc. in marketing from the University of Leicester in England.
School of Marketing
