Seneca’s School of Marketing and School of Media would like to welcome you to our new student-run agency, Studio 67. Our mission is to provide an experience that accelerates students’ work-ready skills to help them become the most current and transformation-leading marketing and media graduates in Canada.
Our Seneca Agency
For students
Our agency gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.
For organizations
Our agency provides organizations an opportunity to tap into fresh ideas from their potential future target market: our talented students. Under faculty guidance, students provide agency services to you as part of their course work. Our Seneca students are motivated to showcase their best work and provide you with strategic marketing and media solutions.
Agency services
The following packages are examples of the type of free services we offer. Please note, services offered may vary based on academic semester. If you’d like to explore how we can assist your organization’s specific needs, please email marketingagency@senecapolytechnic.ca.
Advertising Creative Package
- Client consultation/discovery
- Strategy and insights development
- Copywriting
- Creative development
Brand Communication Strategy Package
- Client consultation/discovery
- Determine the target audience and key message
- Develop communication strategy
- Determine the integrated marketing plan and channels
Brand Guide Package
- Client consultation/discovery
- Identification of any gaps in brand collateral and material
- Creation of a brand standards and guidelines package
Market Research Package
- Client consultation/discovery
- Survey development
- Focus Groups, customer interviews and guided conversations
- Social listening
Search Engine Optimization Package
- Client consultation/discovery
- Keyword research
- Content optimization to 3 web pages
Social Media Advertising Package
- Client consultation/discovery
- Visual development
- Audience definition
- Recommendations of social platforms
Social Media Content Package
- Client consultation/discovery
- Visual development
- Development of blog content and content calendar
- Deliver calendar and assets
Overall Strategy Package
- Client consultation/discovery
- Situation analysis
- Competitor and customer research and analysis
- Develop and deliver overall strategy and tactics to execute
Partner with us
If you are interested in our agency services, please submit a brief form to provide more information about your organization and needs. For the Market Research package, please fill in the research brief form. For all other packages, please fill in the client brief form. We will be in contact once your application has been processed.
Please email your completed form to marketingagency@senecapolytechnic.ca.