Chris Brockbank is a marketing executive with more than 30 years of experience within the retail, financial services, media, telecommunications and consumer products industries. Currently, Mr. Brockbank is a Professor at Seneca Polytechnic where he teaches in the School of Marketing. He is also an instructor at the University of Toronto, where he teaches global marketing and brand management.
Previously, Mr. Brockbank held senior-level roles in marketing at organizations including Firma Foreign Exchange, Bell, Sirius XM, Quebecor/Sun Media, Sears Canada, Moneris Solutions, Just Energy, ICO Global Communications and Nortel Networks.
Known for developing marketing strategy that maximizes both corporate and customer lifetime value, Mr. Brockbank strongly believes in the art and science of marketing. He previously served as Co-Chair of the Brand Council for the Canadian Marketing Association (CMA) and is a currently a mentor in the American Marketing Association (AMA) Mentor Exchange Program. Mr. Brockbank is also on the Board of Directors of RE/MAX Canada as well as Agilus Work Solutions and Ennis Fabrics. He has a Charted Marketing Designation (CM) and is a graduate and designation holder from the Directors Education Program with the Institute of Corporate Directors at Rotman School of Management.