School of Marketing

Sandy Di Felice

Sandy Di Felice

Reputation Management, Business and Brand Strategy

As an adjunct Professor in the School of Marketing, Sandy Di Felice activates industry best practices to enable students to launch careers with competitive advantage.

With more than 20 years in communications, government relations, public relations, stakeholder management and advocacy, Ms. Di Felice has spent her career building, recovering and protecting reputations for global brands, government agencies and world figures.

As the Chief Marketing Officer for a global marketing agency and a senior executive in the automotive industry, she advanced trade agreements and led reputational and regulatory crises to mitigate legal risk and rebound markets. Her creative talents developed brand and product strategies and campaigns to capture head, heart and sales. Award wins include a brand launch, UN sustainable project and a safety program adopted across Canada, Europe and the UAE.

Outside the classroom, along with developing curriculum, she runs a communications consultancy. As a member on the Commonwealth Leaders Dialogue and Study Conference Boards, Ms. Di Felice brings her industry and education experience to support future leaders who champion inclusive and connected communities.