MRK106 - Marketing I

Prerequisites:

EAC150 or equivalent. May be taken concurrently.

Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants. While marketing is used by both profit and not-for-profit organizations to meet the demands of the market place, this course introduces students to the fundamental marketing concepts used by profit oriented business organizations.


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Contacts

Julie
Program Assistant
julie.clark@senecacollege.ca
416491505022797