search menu
Future Students
Previous Next

Honours Bachelor of Communications & Media (BCMM)

Starts in September

Campus
Duration
8 Semesters (4 Years)
Credential Awarded
Honours Bachelor Degree
School
School of Media

Courses

Delivery: At Seneca, courses are delivered in the following formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment.

Preferences  for course delivery will be considered on a first come, first served basis.

International students: the impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

 

Semester 1

Course Code Course Name Winter Summer Fall
BCM100 Information Theory and Interactivity  Not offered  Not offered  Flexible
BCM101 Introduction to Audio and Video Production  Not offered  Not offered  In-person
BCM102 Persuasive Communication  Not offered  Not offered  Hybrid
BCM103 Contemporary Narrative Structures  Not offered  Not offered  Online
ENG106 Writing Strategies  Not offered  Not offered  Online
 In-person

Semester 2

Course Code Course Name Winter Summer Fall
BCM120 Media, Law and Ethics  Online  Not offered  Not offered
BCM121 Communicating Across Genres and Ideologies  Hybrid  Not offered  Not offered
BCM122 Information Product Development, Infopreneurs and Communication Structures  Flexible  Not offered  Not offered
BCM123 Audiences, Usability and Data Analytics  Online  Not offered  Not offered
plus: Liberal Studies Course (1)

Semester 3

Course Code Course Name Winter Summer Fall
BCM200 Media and Culture  Not offered  Not offered TBD
BCM202 Web Development and Design  Not offered  Not offered TBD
BCM203 Quantitative Storytelling  Not offered  Not offered TBD
HST430 Organizational Behaviour  Not offered  Not offered TBD
plus: Liberal Studies Course (1)

Semester 4

Course Code Course Name Winter Summer Fall
BCM220 Corporate Communications and Public Relations TBD  Not offered  Not offered
BCM221 Strategic Planning and Development TBD  Not offered  Not offered
BCM222 Social Media and Content Management TBD  Not offered  Not offered
BCM223 Artificial Intelligence for Communicators TBD  Not offered  Not offered
plus: Liberal Studies Course (1)

Semester 5

Course Code Course Name Winter Summer Fall
BAB905 Project Management  Not offered  Not offered TBD
BCM300 Stakeholder Relations and Advanced Community Engagement  Not offered  Not offered TBD
BCM302 Multiplatform Content Development  Not offered  Not offered TBD
BCM303 Communications Methodology  Not offered  Not offered TBD
LSO510 Indigenous Awareness: Towards Truth and Reconciliation  Not offered  Not offered TBD
plus: Liberal Studies Course (1)

Semester 6

Course Code Course Name Winter Summer Fall
BCM320 Assessing Communications Performance TBD  Not offered  Not offered
BCM321 Business for Communications and Media TBD  Not offered  Not offered
BCM322 Production Planning, Budgeting and Scheduling TBD  Not offered  Not offered
BCM323 Research Methods in Communications TBD  Not offered  Not offered
WTP200 Work Term Preparation  Online  Not offered  Not offered
plus: Liberal Studies Course (1)

Work-Integrated Learning Term

Course Code Course Name Winter Summer Fall
BCM771 Communications and Media, Co-op  Not offered  Hybrid
 Online
 In-person 		 Not offered

Semester 7

Course Code Course Name Winter Summer Fall
BCM400 Evaluation Communication Campaigns  Not offered  Not offered TBD
BCM401 Digital Entrepreneurship  Not offered  Not offered TBD
BCM402 Advanced Concept Development and Production: Independent  Not offered  Not offered TBD
BCM403 Communications Research Project Independent  Not offered  Not offered TBD
plus: Liberal Studies Course (1)

Semester 8

Course Code Course Name Winter Summer Fall
BCM420 Leadership and Applied Ethics TBD  Not offered  Not offered
BCM421 Strategic Communications Leadership TBD  Not offered  Not offered
BCM422 Advanced Concept Development and Production: Team TBD  Not offered  Not offered
BCM423 Communications Research Project Team TBD  Not offered  Not offered
plus: Liberal Studies Course (1)

 

Program Learning Outcomes

Seneca has been granted a consent by the Minister of Colleges and Universities to offer this degree for a seven-year term starting Feb. 24, 2022. In conformity with the Minister's criteria and requirements, Seneca will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Seneca shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.