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Honours Bachelor of Communications & Media (BCMM)

Starts in September

Campus
Duration
8 Semesters (4 Years)
Credential Awarded
Honours Bachelor Degree
School
School of Media

Program and course delivery

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.

International students: review Post Graduate Work Permit (PGWP) eligibility before choosing program and course delivery.

About the Program

Seneca’s Honours Bachelor of Communications & Media degree program will prepare you to apply strategic communications leadership best practices in support of the goals of any organization, industry or entrepreneurial endeavour.

You will gain the leadership skills and confidence to deliver transformative communications strategies across multiple platforms. In addition to building foundational communication skills across various traditional mediums, this program emphasizes the exploration of new and evolving industry trends such as artificial intelligence, data literacy and the effective use of digital channels.

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Read more about this program.

With a foundation in communications theory and professional practice, this program also integrates leadership, business management, soft skills development and design so that you emerge as a well-rounded, industry-ready graduate.

The program’s mix of in-person and online delivery will mirror current professional workplace environments. Team-based projects and immersive industry-related experiences are part of the curriculum to provide opportunities for focused, hands-on learning. You will gain practical experience through a work-integrated learning opportunity and at the on-campus, student-run, industry-connected marketing agency.

In the final year of the program, you will demonstrate your proficiency in strategic communications by exploring a specialized element of study mirroring your unique area of interest, be it social media or perhaps public relations. Through intensive capstone projects that incorporate both individual and team deliverables, you will apply your skills to design solutions to real-life communications problems. This project will serve as a strong portfolio piece for future job or academic postgraduate applications.

Skills

Throughout this program you will develop the following skills:

  • Research, plan, analyze, contextualize, operationalize and evaluate communication strategies across multiple platforms
  • Understand the potential use and misuse of data analytics, artificial intelligence and social media to provide informed counsel to clients
  • Develop communication strategies informed by qualitative and quantitative research, integrating art, communications, artificial intelligence tools, design, technology and business
  • Explore entrepreneurship  

 

Work Experience

Mandatory Degree Work Term

A work experience that includes at least one term in a formal work environment. The work term may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position.

 

Your Career

Graduates of the program can explore the following career options:

  • Corporate communications
  • Internal and external communications
  • Public relations
  • Marketing
  • Event planning
  • Publicity
  • Campaign development for various industries
  • Digital content creation
  • Political and public affairs
  • Multimedia development
  • Agency engaging in client relations
  • Project management

Broad range of potential careers and work placements, including:

  • Communications specialist
  • Marketing communications co-ordinator
  • Public relations co-ordinator
  • Digital content specialist
  • Advertising co-ordinator
  • Public relations agency account manager
  • Social media specialist
  • Corporate affairs specialist
  • Publicity / Publicist
  • Corporate communications co-ordinator
  • Community relations specialist
  • Corporate social responsibility
  • Entrepreneur / Consultant
  • Content editor
  • Copywriter

 

Student Experience

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